MEDI1TV Afrique : Afrique : Mode éco-responsable, vers une industrie durable ? - 06/10/2024
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00:00Welcome to this new edition of Africa Chica, your show dedicated to African fashion.
00:18Today we are talking about the future of the fashion industry in Africa,
00:22while Africa is positioning itself more and more on the global fashion scene.
00:28The question of durability is essential.
00:31How do African designers reinvent fashion to make it more environmentally friendly?
00:37What are the challenges and solutions for both innovative and eco-responsible fashion?
00:43We are talking about this with our guest, Arsène Bata.
00:47He is the CEO of Duc Ivoire, a brand specializing in the manufacture of accessories made of jute.
00:55Hello Arsène, thank you for answering our invitation.
00:58Thank you for the invitation.
01:01Arsène, we are talking about eco-responsible fashion. What is it for you?
01:06For me, eco-responsible fashion is the use of materials to give life.
01:13We can take plastic bags, we can take pipes, any part of a person's imagination.
01:19We can give our life to things that we think are banal.
01:27We are talking about recycling.
01:30Yes, recycling. Thank you.
01:32Is the question of fashion durability important for Africa today?
01:38I can say that it is crucial for Africa because it has several aspects.
01:43It allows us to preserve our cultural heritage.
01:46It allows us to have an economy.
01:49If you use something here, it helps this or that person.
01:54It is the economy that is still circulating here.
01:57It is very important.
02:00What did you say?
02:03Is the question of fashion durability important for Africa?
02:08Very important.
02:10I can say that it is very important because it allows us to preserve our heritage, our culture.
02:16The economy is still circulating in Africa and everyone wins with it.
02:21Very good.
02:22Arsène, before we continue, I invite you to follow a report that highlights the topic we are discussing today.
02:30It is the Cacao Fashion Show that took place last week here in Bihan.
02:36It was on the occasion of the National Cacao and Chocolate Day.
02:39You will see it.
02:40It is a beautiful parade of chocolate robes, cocoa residues and jute canvas.
02:45The report is signed by Hippolyte Dier and Ferdinand Kouakou.
02:50The National Cacao and Chocolate Day, which took place at the Abidjan Exhibition Park,
02:55mobilized visitors.
02:57This year, the organizers introduced some very beautiful initiatives.
03:01Among them, the Cacao Fashion Show, a unique parade highlighting the creations of chocolate and cacao,
03:07thus aligning economic exchanges with fashion.
03:10This premiere allowed stylists and chocolatiers to reveal their creativity,
03:14combining harmony and aesthetics through models.
03:17The goal is to promote the know-how of chocolatier artisans
03:21and illustrate the synergy between fashion and chocolaterie.
03:38CACAO FASHION SHOW
03:57The CEO of the Cacao Fashion Council, Mr. Konebrahima Yves,
04:01who is also the president of the organization committee of this GNCC,
04:05asked us to collaborate with the great couturiers of Côte d'Ivoire.
04:12This is a first, to put them together to reveal their talents
04:17and show what our chocolatier artisans can do.
04:20This meeting was also a great opportunity to pay tribute to the cocoa producers
04:24for their contribution to the economic development of Côte d'Ivoire.
04:27For the creator Gilles Touré and the master chocolatier Viviane Coamé,
04:31these kinds of initiatives must be perpetuated.
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05:33We really started with chocolate-colored dresses at the beginning,
05:37before now covering them with real chocolate.
05:40It was a very interesting exercise.
05:42It was the first time I did it.
05:44I hope there will be another time,
05:46because we had a lot of fun doing it.
05:48If the public liked it, that's great.
05:50I designed all the chocolate on the dress,
05:53and I implemented all the chocolate design.
05:57It's really something new,
06:00because it had never been done before,
06:03to be able to associate an Ivorian chocolatier,
06:06an Ivorian stylist,
06:08for a typically Ivorian event.
06:10Fashion and gastronomy, it's a first.
06:12And frankly, we're happy.
06:14These National Cocoa and Chocolate Days,
06:17beyond their economic vocation,
06:19highlight the richness of Ivorian culture
06:22and the creativity of these artisans.
06:25COCOA FASHION SHOW
06:37Fashion and chocolate,
06:39a beautiful mixture,
06:41which gives beauty.
06:43Arsène Bakka, you were present
06:45at the Cocoa Fashion Show,
06:47with your structure,
06:49is it an eco-responsible brand?
06:54Yes, Duc Ivoire is a brand
06:56that is committed to Ivorian ecology
06:59through its creations,
07:02because we recycle everything that is jujube,
07:05and we make water bags,
07:07computer bags,
07:09pumpers, mats.
07:11We give them another life,
07:13and that's been going on for seven years now.
07:17And yes, I can say that we are really committed
07:21to eco-responsible Ivorian culture.
07:24Why did you want to invest yourself
07:27in this sustainable fashion?
07:31Basically, it starts with a remark.
07:35I made a pumper in jujube cloth
07:39during a fashion show
07:42of Mr. Nyango IBIHM,
07:44whom I saluted by the way,
07:46and it made a boom.
07:49Everywhere you see my pumper,
07:51people say,
07:52he made it without cocoa, cocoa, cocoa.
07:54So who talks about cocoa,
07:56talks about Ivory Coast,
07:58and who talks about Ivory Coast,
08:00talks about Ivorians.
08:02So it was a way for me
08:04to promote the Ivory Coast
08:06through this textile,
08:08through the jujube cloth.
08:10So I said, why not make water bags,
08:12pumpers, and it became a business.
08:14Everyone likes it, and I started.
08:16Very good.
08:18Is jujube cloth the only material
08:20that intervenes?
08:21No, no, no.
08:22There are several.
08:24It all starts with the imagination.
08:26Everyone can do it.
08:28You can take plastic,
08:30you can take capsules,
08:32you can take a lot of things.
08:35We're talking about recycling.
08:37You can take pipes,
08:39you can take current wires.
08:41There is also the textile itself.
08:43The textile itself.
08:44Because when we cut clothes,
08:46the residue falls,
08:48and you can take that
08:50to make several things.
08:52Very good.
08:53And what are, in your opinion,
08:55the main challenges
08:57that Africa faces
08:59in terms of the production
09:01of sustainable textiles?
09:03I didn't understand what you said.
09:05What are the main challenges
09:07that Africa faces
09:09in terms of the production
09:11of sustainable textiles?
09:13There are big challenges.
09:15Because right now,
09:17it's still new for some.
09:19But little by little,
09:21we have creators like
09:23Mr. Sia Prosper,
09:25who is in innovation
09:27with his activity
09:29Ayam Sucro.
09:31He recycles everything
09:33that is rubber, plastic.
09:35There is Madam,
09:37I don't know her name well,
09:39but the brand L.E. Creation,
09:41which also works.
09:43If we are cotton producers,
09:45we must not forget it.
09:47Exactly.
09:48Are the clothes made
09:50from silk?
09:52I'll stay with silk,
09:54since it's your field.
09:56Can they be worn at any time,
09:58at any occasion?
10:00Yes, and that's our struggle.
10:02Because when we see
10:04silk, we think it's just
10:06for traditional events
10:08such as the D'or.
10:10We can make other uses of it,
10:13for weddings, for birthdays.
10:15In any case,
10:17we have innovation.
10:19We saw it here,
10:21in the Cacao Fashion Show,
10:23where there were beautiful
10:25outfits made by creators.
10:27It was a first for them.
10:29But it can be worn
10:31at any occasion.
10:33Very good.
10:35And how do the creators
10:37of the continent interact
10:39with the recycling
10:41that you produce?
10:43For example,
10:45do you mix it with cotton?
10:47Do you use the same
10:49practices as you?
10:51No.
10:53I don't really know.
10:55But when I see it,
10:57it's not the same.
10:59I use cotton for splinters,
11:01because silk is a bit dark,
11:03so you need splinters.
11:05It depends.
11:07There are other people
11:09who use fabrics.
11:11There are others
11:13who use very rich fabrics.
11:15There are several models.
11:17Do you work on the silk
11:19that you use
11:21upstream before
11:23making it?
11:25No.
11:27I take it raw,
11:29and I associate it
11:31with a cloth,
11:33according to my inspirations,
11:35according to my design,
11:37and I take it raw.
11:39Are there elements
11:41that hinder
11:43the transition
11:45to sustainable fashion?
11:47Yes,
11:49the infrastructures,
11:51the lack of information,
11:53the lack of communication,
11:55because many people
11:57don't have the information.
11:59I think there is this challenge too.
12:01Shouldn't we also think
12:03about the training of actors?
12:05Yes, exactly.
12:07The training, everything.
12:09Can traditional African craftsmanship
12:11play a key role
12:13in this transition
12:15to a sustainable fashion?
12:17I'm referring
12:19to weaving.
12:21For me,
12:23it's important.
12:25They can contribute
12:27fully,
12:29because it will develop
12:31the techniques
12:33they use,
12:35it will enhance the weaving,
12:37and it will create
12:39the economy.
12:41The father in the village
12:43makes money
12:45from his weaving,
12:47and it plays a key role.
12:49Very good.
12:51Arsène, we have made
12:53a small montage
12:55of your creations.
12:57I'm going to ask the director
12:59to show us
13:01the creations
13:03of Arsène Baca.
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14:49The success
14:51of this country
14:53is based on agriculture.
14:55Here we have
14:57a few bags
14:59made by Duc Ivoire.
15:01Arsène, is eco-fashion
15:03responsible?
15:05Is it economically
15:07accessible to everyone?
15:09In my opinion,
15:11I think
15:13it's not.
15:15There are
15:17infrastructures,
15:19machines,
15:23it's a bit difficult
15:25because the cost is a bit high.
15:27Everything is done manually.
15:29It's a very difficult job.
15:33The cost is a bit high.
15:35Does it take a lot of time
15:37to make
15:39a small bag?
15:41Days? Weeks?
15:43It depends on the client.
15:45If he wants a personalized bag,
15:47if his logo
15:49is not really
15:51suitable for the logo,
15:53for the client's details,
15:55for the finishing,
15:57it takes a long time.
15:59It really takes time.
16:01It depends on the order.
16:03A bag can take one day
16:05to make a bag.
16:07It's a bit simple.
16:09According to you,
16:11how can a fashion industry
16:13contribute
16:15to the creation
16:17of jobs and
16:19local economic development?
16:21I currently work with
16:23my company,
16:25because there are others who make
16:27carpets, water bags,
16:29especially men's clothes,
16:31especially women's clothes.
16:37It takes
16:39a lot of resources.
16:41A lot of resources.
16:43A training, as we said,
16:45because the fabric is a bit difficult
16:47to work with,
16:49because it's a really hard material.
16:51It's a bit like that.
16:53You mentioned that the material
16:55is heavy.
16:57Is it adapted to our climate?
17:03I can say that it depends
17:05on where you go.
17:07To carry the carpet,
17:09you have to go to a place
17:11where it's air-conditioned.
17:13Otherwise, in the bus,
17:15it's hot.
17:17You can't lie.
17:19It depends on the place.
17:21If you go to a show,
17:23you call and ask
17:25which place is air-conditioned.
17:27If it's air-conditioned,
17:29you won't have a problem.
17:31Who are your clients?
17:33In any franchise,
17:35it's Europe.
17:37It's Europe
17:39that wakes me up.
17:41Here, when you see
17:43that it's not the one
17:45you know,
17:47it's a hard work
17:49that was prepared
17:51to make this bag.
17:53When Europeans see it,
17:55they are fascinated.
17:57They know that you work
17:59for the ecology, for zero waste.
18:01They pay for several reasons.
18:03It means that in Africa,
18:05we are not yet aware
18:07of all that is behind
18:09these creations
18:11that fight
18:13for the safeguarding
18:15of the environment.
18:17Exactly.
18:19The concept is accepted
18:21by a minority of people
18:23who understand the concept
18:25of recycling.
18:27It's really difficult.
18:29But I know that thanks to
18:31the emissions,
18:33thanks to a lot of things
18:35that are being done,
18:37the Europeans will take
18:39things in hand.
18:41With such a mentality,
18:43how can you be a world leader
18:45in terms of eco-responsibility?
18:47Is it possible?
18:49It's possible.
18:51It's possible in the sense
18:53that our parents used to use it
18:55well before, but without knowing.
18:57Today, if we are aware,
18:59it is certain that it will have
19:01zero waste.
19:03And that's our struggle.
19:05Zero waste in Ivory Coast,
19:07zero waste in Africa.
19:09Because our parents
19:11used to say,
19:13there is no such thing as zero waste.
19:15Take what we have today
19:17and you will solve a lot of problems.
19:19And you said it,
19:21the problem is also sensitization.
19:23Exactly.
19:25That's why in Ivory Coast,
19:27we make bags to offer to schools
19:29to raise awareness.
19:31When a child wears a backpack
19:33in a jute towel,
19:35they ask themselves questions.
19:37Why is it not the bag
19:39When we do that,
19:41it's to have a direct impact
19:43on the population.
19:45And more and more,
19:47meticulously, things get better.
19:49And it's going to happen.
19:51Since Ivory Coast makes bags,
19:53for the students,
19:55is it a social action?
19:57What should we understand by that?
19:59It's not a social action.
20:01It's business.
20:03Because I live from that.
20:05I had to specify.
20:07I hope to count on the Ivorians
20:09and the whole world to have more orders.
20:11The first school
20:13that trusted me,
20:15can I say the name?
20:17Enco Riviera.
20:19Today, I expose my bags
20:21to Enco Riviera,
20:23who wears my bags.
20:25It's optional, it's exposed
20:27within the establishment.
20:29Madame Dalpe,
20:31José,
20:33Madame Dalpe,
20:35Madame Dalpe trusted me.
20:37She really liked the bag.
20:39And I had an order in France.
20:41I made samples for
20:43Stéphanie,
20:45for her school.
20:47It went well.
20:49And little by little,
20:51I believe that with strategies
20:53that my team and I are doing,
20:55we will try to really invade
20:57the Ivory Coast, invade the whole world
20:59with the canvas.
21:01Little by little,
21:03we will invade the world of education
21:05with your creations.
21:07Beyond
21:09this aspect,
21:11do you plan
21:13to go further
21:15with Duc Ivoire?
21:17Yes, yes, really.
21:19It's our vision, with good strategies,
21:21to go further,
21:23to impact the Ivory Coast,
21:25as I said, Africa and the whole world
21:27through
21:29the consumption of recycled cloth,
21:31clothes that do not pollute
21:33the environment.
21:35Clothes that you throw away,
21:37it decomposes.
21:39And it lasts.
21:41It's bags that can last
21:43really
21:4515, 20 years.
21:47You have the bag there.
21:49In making these bags,
21:51do you also think
21:53about the maintenance?
21:55Is it taught to these people
21:57who come to buy?
21:59How do we maintain the canvas?
22:01The canvas is maintained
22:03a bit like a jean.
22:05You don't wash it all the time.
22:07You put it in the sun and it's perfect.
22:09You don't wash it all the time.
22:11Basically, it's the bark of a tree.
22:13It's a reforestation wood.
22:15So we take the bark, a bit like
22:17the dapas on the NBT, and we work
22:19to have the canvas.
22:21Do you think that African governments
22:23should intervene to regulate
22:25the fashion industry more
22:27in a sustainable way?
22:29It's normal.
22:31It's normal that they do it.
22:33And it's according to our methods
22:35that we try to put it little by little.
22:37We hope that it will affect
22:39certain ministries or certain governments
22:41so that they can have an eye
22:43on what we do.
22:45And when we talk about governments,
22:47we don't just mean the Ivory Coast.
22:49African governments, African countries
22:51need to be aware.
22:53Exactly.
22:55In terms of climate change,
22:57everyone is fighting against
22:59the CO2 gas effect,
23:01the pollution,
23:03but I think that
23:05if every person,
23:07if every human being
23:09becomes aware
23:11of the factors
23:13of ecology, of zero waste,
23:15of just putting a light bulb,
23:17of having eco-responsible actions,
23:19just that,
23:21it could affect
23:23the future generation.
23:25And you,
23:27what message would you like
23:29to pass on
23:31through your brand?
23:33Through my brand,
23:35as I said,
23:37it's about raising awareness
23:39of Ivorians first,
23:41of Africa, of the world,
23:43that we can use it
23:45to help our lives.
23:47It's about valuing the Ivory Coast
23:49through the jute cloth,
23:51and it's about
23:53that.
23:55So,
23:57what you do today,
23:59all the creations,
24:01the actions we see,
24:03the actions led by stylists,
24:05in the context
24:07of this eco-responsible fashion,
24:09does it harmonize
24:11with the current trends?
24:13Yes,
24:15it harmonizes.
24:17Little by little,
24:19Ivorians,
24:21the youth, the whole world,
24:23are turning towards
24:25this new concept.
24:27So, I think it harmonizes,
24:29it goes hand in hand,
24:31it goes together,
24:33and I think that in the months,
24:35in the weeks to come,
24:37there will be a good change
24:39in relation to these actions.
24:41And if you had one last word
24:43before ending this show?
24:45Before ending this show,
24:47I would like to thank
24:49the Midi In TV channel
24:51for inviting me,
24:53and don't hesitate to order
24:55Duc Ivoire bags,
24:57to subscribe to their page
24:59D.U.C. Ivoire,
25:01and really work for zero waste
25:03in the Ivory Coast,
25:05because when we talk about zero waste,
25:07we're talking about longevity,
25:09we're talking about the safety
25:11of our descendants,
25:13because you shouldn't come
25:15into contact with
25:17something that is not good.
25:19So, you really have to preserve
25:21the environment with very simple
25:23actions.
25:25Thank you very much, Arsen Gbaka.
25:27I think the message has been passed.
25:2910 out of 10.
25:31I remind you that you are
25:33the Director General of D.U.C. Ivoire,
25:35specialized in the profession
25:37of bags and fashion accessories,
25:39made from canvas.
25:41Anyway, thank you for answering
25:43our questions.
25:45This is the end of this show.
25:47Thank you to all our viewers,
25:49thank you to the team in charge.
25:51See you next week for another issue.
25:53Until then, take care.