The Age Discrimination Commissioner is calling on media organisations to review their editorial practices -- after a new report found the industry is failing to accurately represent older Australians and the issues they face.
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00:00Firstly, a lot of them had no sort of understanding of the issues.
00:05They hadn't been exposed to it and they actually couldn't find spokespeople to talk to and
00:09put onto the air or in relation to the radio.
00:12So that was the first thing.
00:13The second thing, however, is the media is extremely skewed to younger people at all
00:17levels.
00:18And so they weren't even having conversations with older media professionals.
00:22They weren't having the exposure to how you actually address this issue or the wisdom
00:26of those older players.
00:27The third thing is the pressure of producing news, particularly through the internet, but
00:32also right throughout all the media, has actually meant that they're taking a lot of the narratives
00:37that are out there, such as the division between older people and younger people, or the notion
00:41that ageing is a burden, and they're running with that rather than just saying, could we
00:46reflect it in a different way?
00:48So the media itself recognises there are drivers within their own industry, as well as what
00:53society is saying.