Kementerian Kesehatan sedang membahas Rancangan Peraturan Menteri Kesehatan (RPMK) tentang Produk Tembakau dan Rokok Elektronik yang antara lain menyangkut keharusan produsen menjual dalam kemasan rokok polos. Menteri Kesehatan Budi Gunadi Sadikin mengatakan rencana penerapan aturan kemasan rokok polos dalam Rencana Peraturan Menteri Kesehatan (RPMK) masih tahap kajian.
RPMK tersebut, akan menjadi turunan dari Peraturan Pemerintah (PP) Nomor 28 Tahun 2024 tentang Kesehatan.
Meski demekian, Direktur Industri Minuman, Hasil Tembakau dan Bahan Penyegar Kementerian Perindustrian Merrijantij Punguan Pintaria, menegaskan bahwa kebijakan kemasan rokok polos tanpa merek yang sedang dirumuskan dalam RPMK perlu diperhatikan dengan seksama, mengingat dampaknya terhadap perekonomian nasional dan masyarakat luas, khususnya bagi industri hasil tembakau.
Dalam diskusi yang diadakan dalam beberapa waktu terakhir, Merri menggarisbawahi pentingnya menjaga keseimbangan antara kesehatan masyarakat dan keberlangsungan industri.
RPMK tersebut, akan menjadi turunan dari Peraturan Pemerintah (PP) Nomor 28 Tahun 2024 tentang Kesehatan.
Meski demekian, Direktur Industri Minuman, Hasil Tembakau dan Bahan Penyegar Kementerian Perindustrian Merrijantij Punguan Pintaria, menegaskan bahwa kebijakan kemasan rokok polos tanpa merek yang sedang dirumuskan dalam RPMK perlu diperhatikan dengan seksama, mengingat dampaknya terhadap perekonomian nasional dan masyarakat luas, khususnya bagi industri hasil tembakau.
Dalam diskusi yang diadakan dalam beberapa waktu terakhir, Merri menggarisbawahi pentingnya menjaga keseimbangan antara kesehatan masyarakat dan keberlangsungan industri.
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TVTranscript
00:00The following footage was recorded in accordance with the COVID-19 prevention guidelines.
00:13Yes, viewers.
00:14Economic observers estimate that the use of plain packaging on cigarettes
00:18will have negative implications for the cigarette industry and the country's supply.
00:22Official cigarette sales with plain packaging will also affect,
00:25in their opinion, the consumption of illegal cigarettes in the community.
00:31Economic observers estimate that the use of plain packaging on cigarettes
00:35will have negative implications for the cigarette industry and the country's supply.
00:39Executive Director Indef Tawhid Ahmad said
00:42plain packaging cigarettes will encourage the occurrence of consumer phenomena
00:45involving cigarettes at a cheaper price or consuming illegal cigarettes.
00:50The phenomenon is expected to reduce the demand for legal cigarette products by 42.09%.
00:58And from the country's supply, Indef predicts
01:00that it will reduce the country's supply by around Rp95.6 trillion.
01:04We see that plain packaging will push down trading
01:11to switch to illegal cigarettes faster than what happened.
01:15The impact on the demand for legal products has decreased by 42.09%.
01:23The implications of the plain packaging policy will push the country's supply
01:31not only to cigarettes but also other taxes to decrease by around 95.6%
01:40where half of it is the loss of cigarettes.
01:45In addition, the rules related to plain packaging and the demand for legal products
01:49to reduce this 42.09% will have an impact on 1.22 million workers in the entire sector
01:56not only in the tobacco industry
01:58but workers in the tobacco industry also have the potential to be affected.
02:05Previously, the Ministry of Health stated that it discussed the plan of the Minister of Health or MPH
02:10on tobacco and electronic cigarettes
02:12which, among other things, involves the production of plain cigarette packaging.
02:17Minister of Health Budi Gunadi Sadiqin said
02:20the plan to implement the rules of plain cigarette packaging in the MPH is still in the study stage.
02:25The MPH will be subordinated to the Government Regulation No. 28 of 2024 on health.
02:31Nevertheless, the Director of the Tobacco and Materials Manufacturing Industry,
02:35Ministry of Industry, Miryanti Pungwan Pintaria, emphasized
02:39that the policy of plain cigarette packaging without the brand that is being formulated in the MPH
02:43must be considered together.
02:46Considering the impact on the national economy and the wider society,
02:49especially for the tobacco industry, various sources of water in the MPH.
02:58Yes, Mr. Mir, to discuss our theme this time,
03:00plain cigarette packaging, a country and an industry with potential losses.
03:04We have connected via Zoom with Mr. Henry Nayuan,
03:07General Director of the Joint Association of the Indonesian Tobacco Factory or GAPRI.
03:11Good morning, Mr. Henry.
03:13Good morning.
03:14Good morning.
03:15May peace be upon you all.
03:16May peace be upon you.
03:17May peace be upon you, too.
03:18Thank you for your time.
03:19And we have also joined Mr. Andries Satrio Nugroho,
03:21Head of the Indepth Trade and Investment Industry Center.
03:24Good morning, Mr. Andries.
03:26Good morning, Mr. Pras.
03:27Okay, thank you for your time.
03:29Let's go to Mr. Henry first.
03:31What kind of update can you convey to the audience
03:34related to the tobacco industry today?
03:36Maybe it can also be from the first and second-hand side.
03:39Mr. Henry, please.
03:41Okay, thank you.
03:43We from GAPRI see that the situation of the tobacco industry,
03:47especially the crack industry, is not good.
03:50As we see, in this industry,
03:53there are two very strict regulations in our field.
03:59Okay.
04:00The first is the regulation on the fiscal side.
04:02The second is the regulation on the non-fiscal side.
04:06We say that the regulation on the fiscal side
04:10since 2020 until 2024,
04:14the increase in the tax rate has reached approximately 68%.
04:19And that's in a pandemic situation,
04:21and when it's a pandemic,
04:23then it's back to a very low purchasing power situation.
04:28If we look at the last four years,
04:33the production of our members has experienced a significant decrease.
04:39Previously, in 2019, it reached 356 billion barrels.
04:44In 2023, it only reached 318 billion barrels.
04:54There was a significant decrease of 11% in total production.
04:59Actually, we also observe from the side of the country's tax receipt.
05:05We see that in 2023,
05:11the target of tobacco tax receipt has begun to be unreachable.
05:17Now, we see again in 2024,
05:20and the condition of our legal tobacco members is still experiencing a decrease.
05:25We also see that this year's production will go down again from below 318 billion barrels.
05:31And in our opinion,
05:33the target of tobacco tax receipt will also not seem to be achieved.
05:38That's what we're talking about from the fiscal side.
05:41Then in 2023-2024,
05:44we were surprised by the start of the RUU,
05:47the health law,
05:49then the health law,
05:51then the health law,
05:52then it went down to the PP28.
05:54Then it went down to the Permanent Cash Plan for 2024.
06:01One of them is to regulate clean packaging.
06:05For us in this industry,
06:09if everything is regulated on clean packaging,
06:12of course consumers will feel confused
06:15in looking for the product they want to be consumed.
06:19The second thing that we think is crucial
06:22and we need to discuss is
06:24from the point of view of supervision by the government itself.
06:28Because if everything is in plain packaging,
06:31of course it will be difficult to distinguish
06:34which is legal tobacco and which is illegal tobacco,
06:37the original brand of the tobacco,
06:39or the brand on the packaging.
06:41It will be difficult to monitor.
06:44That's what I can say about the situation of the tobacco industry right now.
06:51Okay, that's it.
06:52It's quite complete.
06:55Mr. Henry, what do you think about the current situation?
06:58Is it from the point of view of policy?
07:00Because there was a health law,
07:02then it went down to the PP28,
07:04then it became a plan,
07:06the health minister's regulations are still being violated,
07:08related to plain packaging for tobacco.
07:10It was also mentioned earlier, Mr. Henry.
07:12There are some impacts,
07:14or needs to be mitigated,
07:16needs to be done by the government and also entrepreneurs.
07:19The consumers are also confused,
07:20then how is the monitoring?
07:22Which is the original and which is the fake?
07:25If we look at the urgency of this regulation,
07:29we can also assess.
07:34At least the urgency is still not there.
07:38It was said earlier by Mr. Henry,
07:40that the production has fallen.
07:42If we compare the realization of the procurement of tobacco
07:46from 2023 to 2022,
07:51there has been a reduction of Rp5 trillion.
07:55On average, if we look at the reduction in tobacco production in 5 years,
08:01it has almost reached 1%.
08:05So, on the other hand,
08:08from the level of child tobacco prevalence,
08:12it is also decreasing at the moment.
08:14So, if we talk from the control side,
08:18or from the health side in this matter,
08:21in my opinion, it has not yet been seen,
08:25with the data that I mentioned earlier,
08:28that the production of this tobacco is declining,
08:32child tobacco prevalence is also declining.
08:35And of course, if we look at the tobacco product itself,
08:42this is indeed a highly regulated product.
08:45It means that a slight change in government regulation
08:51will affect the production,
08:55it will also affect the selling price,
08:58and of course this will also affect the consumption.
09:04In other words, if we look at the number of illegal cigarettes now,
09:11based on tax data,
09:15there is an increase.
09:17If we look at the previous 5.5%,
09:23in 2022 it increased to 6.9%.
09:26Even so, in our opinion, this is still underestimated.
09:30Because we can see that
09:33illegal cigarettes were sold secretly.
09:38But if we look at it now,
09:40there are a lot of shops that sell illegal cigarettes.
09:45And we can say that this illegal cigarette
09:48has already started, the ecosystem has grown.
09:51Not even a few of these illegal cigarettes
09:56can be bought at a reasonable price,
10:00for tobacco for example.
10:02They have to compete with legal cigarettes,
10:05they can offer a much more competitive price.
10:08Not only that,
10:10they can also hijack SDM
10:14from legal tobacco producers.
10:17In my opinion, this has already grown so massively.
10:21I always tell Mr. Henry,
10:24Mr. Henry, be careful, there will soon be an association of illegal cigarettes,
10:28because the perpetrators are getting bigger.
10:33This is also formed by the current regulations.
10:38Maybe this is a waste of time from the previous regulations.
10:44It just exploded right now.
10:45And it was added again,
10:47added PP28, 2024, and its descendants.
10:52In our opinion, it doesn't make sense either.
10:55Like this permit case plan.
10:57Because it doesn't imply PP28.
11:03Because it turns out that when we look at it again,
11:07the plan of this permit case
11:09is tighter than PP28.
11:12In my opinion, this is one of the questions,
11:16why are the rules of the descendants much wider,
11:20dealing with other things,
11:24things that are outside the scope of the Ministry of Health itself,
11:28and even adding things that are not in the PP,
11:33added in here.
11:35So, as if the Ministry of Health
11:38is not communicating with other ministries,
11:41and as if it only has its own.
11:44In our opinion,
11:46first, it's not transparent,
11:50it's not.
11:51Also invite other ministries.
11:53We also hear that from the PP,
11:56the Ministry of Industry,
11:58and also the Ministry of Economy, for example,
12:00it doesn't do its best.
12:02We also hear that the Ministry of Health
12:04does not participate in the Ministry of Industry.
12:08In my opinion,
12:12there is no communication between stakeholders.
12:15So, the sexual ego is very, very high.
12:18Well, that's interesting.
12:19If we talk about the smoking industry,
12:21then we compare it to health,
12:23can it be as light as this?
12:25We will discuss this in the next segment.
12:26Mr. Henry, we will take a break for a while.
12:28Mr. Mirsa, make sure you are still with us.
13:02My last question is,
13:04can it be as light as this?
13:06If we talk about,
13:08from the point of view of health,
13:10on the one hand, with the industry,
13:12and this industry is the smoking industry right now.
13:14If we are talking about
13:16how this transparent packaging
13:18will be applied later,
13:20even if it's still under discussion.
13:22Please.
13:23Yes, if we talk about
13:26health or maybe the control of this product,
13:30as I said earlier,
13:32that the production has decreased
13:36in terms of health,
13:38RPJMN 2020-2024
13:42compared to the smoking prevalence
13:44of young people,
13:4610-18 years old,
13:48which is targeted at 8.7%
13:51has reached.
13:53So, that's one.
13:56The second is,
13:58maybe a lot of people hear that
14:00the acceptance of this cigarette
14:03can finally be used
14:07for BPJS health.
14:11This is in my opinion,
14:13some factors that
14:15actually the cigarette industry
14:17has also
14:21provided a portion
14:23for the health sector.
14:26Then, if we look at
14:29the latest permit case,
14:33or the latest permit case plan,
14:35and also PP28
14:37as a derivative of this permit case,
14:40this actually can't
14:43push the health and industry
14:46to work together.
14:48So, the previous one already had a balance
14:51between health and industry.
14:53So, this is actually the portion
14:55enlarged again for health.
14:58So, automatically,
15:00the industry will definitely be affected.
15:03And in my opinion,
15:05with an industry structure
15:09that is quite complex
15:10for the tobacco industry
15:13in Indonesia,
15:15this will definitely have an effect everywhere.
15:17And we see,
15:19we also calculate that
15:21the country can lose
15:27up to Rp160.6 trillion
15:30from the tax receipt
15:32if all of this is implemented.
15:35And this is the minimum number,
15:38not the maximum number.
15:40We haven't talked about
15:43the economic impact yet.
15:47Because the economic impact
15:48is not only about
15:49the tobacco industry.
15:51We are talking about the retail industry.
15:54We are talking about the farmers.
15:56The farmers are not only tobacco,
15:58but also the wheat farmers.
16:00Well, the effect is more or less,
16:02if it is applied today,
16:07it is more or less Rp308 trillion
16:10will decrease.
16:12So, more or less 1.5% of GDP.
16:16So, if for example,
16:19we hear that the next government
16:22will look for new receipts,
16:27want to maximize tax receipts,
16:30if it is applied
16:35or implemented,
16:36PP and also Permanente Cash,
16:38of course, from the receipts
16:40and also from the economic side,
16:43the next government will definitely
16:45make a big loss.
16:47Okay, Mr. Henry,
16:48how about the tobacco industry?
16:52Do you have your own calculations
16:54if the policies that are still in force
16:57are implemented,
16:58such as the implementation of free tobacco packaging?
17:02Yes, from our point of view,
17:06the industry has been pressured
17:08by the fiscal side for the past four years,
17:11it has been seen that
17:12the industry has undergone a contraction
17:14of 11% of its production.
17:16Well, in our opinion,
17:18it is also very significant,
17:20the impact is also great,
17:22including the receipts.
17:23Okay.
17:24If free tobacco packaging is implemented,
17:28maybe it can go down
17:30by another 20-30%
17:32for its production
17:34because it will be very difficult
17:36for consumers to choose their products,
17:39then it will also be more difficult
17:42to monitor it.
17:44And in our opinion,
17:46if we read the regulations,
17:48it will be implemented right now,
17:50there is no time limit.
17:54Okay.
17:55And of course,
17:56companies also have to adjust
17:58their investments.
17:59That's it.
18:00Okay.
18:01Now, related to the illegal tobacco production,
18:03is there a potential for a competition
18:05that will be even more intense?
18:07In the end, we don't know.
18:08You mentioned earlier
18:10that with this plain packaging,
18:12maybe consumers can no longer distinguish
18:14which product they usually buy or use
18:18compared to the sudden introduction of illegal tobacco
18:21with the same packaging, for example.
18:24Yes.
18:26First of all,
18:27the occurrence of massive illegal tobacco production
18:30is a very high price disparity.
18:32Okay.
18:33Because the interest rate
18:35has risen for four years
18:37to about 68%,
18:39legal tobacco becomes more expensive.
18:41Okay.
18:42So, the phenomenon of non-trading
18:44from group 1 to group 2.
18:46Instead of being unbearable in group 2,
18:48in the end, it becomes cheaper tobacco
18:50that is targeted by illegal tobacco.
18:53Well, of course,
18:57with the addition of confusion,
19:02it can cause illegal tobacco to become more massive.
19:06It will be more difficult to control.
19:08Okay, okay.
19:09Interesting.
19:10Because we know, Mr. Henry,
19:11that the tobacco industry is often considered
19:13as a problem for increasing the quality of health.
19:16But on the other hand,
19:17the tobacco industry is also one of the contributors
19:19to the acceptance of the country.
19:21What do you think, Mr. Henry?
19:23Yes.
19:24If I look at it,
19:25sometimes we try to debate
19:28or discuss with the health sector.
19:31Yes, yes.
19:32But that opportunity has never existed.
19:34Yes.
19:35For example,
19:37is it possible for the consumer
19:39to not look for the tobacco
19:41even if it's a plain picture?
19:42That's not possible.
19:43Relative to tobacco,
19:44the consumer will still look for the product.
19:46Then,
19:47what's important to us is education.
19:50If it's necessary,
19:52tobacco is dangerous
19:54to the school's health curriculum, for example.
19:57Okay.
19:58Then,
19:59other evidence,
20:01which I don't have the complete data,
20:03is that in other countries,
20:05even if it's a plain picture,
20:07it's not effective.
20:09And the PP109 in 2012,
20:12in our opinion,
20:13it's good enough to regulate this industry.
20:16But once again,
20:17the market's incrementation is not on target, in our opinion.
20:21Okay, Mr. Henry.
20:22Well, Mr. Henry,
20:23then how,
20:24if we talk about the ideal and harmonious regulation
20:28to regulate at the same time
20:30to support the tobacco industry in Indonesia
20:32and the health of the people
20:34so that it's still maintained?
20:36Yes,
20:37Mr. Henry has already said that
20:40first,
20:42we have to look
20:44at the socialization first.
20:48Okay.
20:49The question is,
20:50the government has already received
20:53quite a large amount of taxes,
20:55up to Rp200 trillion.
20:57Is it really useful
20:59to socialize, for example,
21:02as Mr. Henry said earlier,
21:04maybe it's included in the curriculum.
21:07So,
21:09what we want is
21:11we don't just attack it right away.
21:14Because there are industries,
21:15there are workers,
21:17there are many aspects
21:18that are related to each other.
21:20But it can be done
21:22from a preferential step first.
21:25Well, in our opinion,
21:27this has not yet been done
21:29by the government.
21:31Of course,
21:33we understand that
21:35it will have a process
21:37that is quite long,
21:39quite long,
21:40and whether the government
21:42wants to do it.
21:45But in some countries,
21:47we see that some developed countries
21:49do similar things.
21:52The preventive steps
21:53start from higher education.
21:56It's not just
21:58making regulations
22:02that end up
22:04threatening the existence of the industry.
22:06If this is continued,
22:08I think this will be
22:09a bad precedent.
22:12First, from the ministerial side.
22:16Second,
22:18from the transparency side
22:21to the industry.
22:23We heard
22:24what was said earlier by IDX
22:27that the Ministry of Health
22:29or in this case,
22:30the Minister of Health is investigating.
22:32Well, he's investigating,
22:34but suddenly he's doing
22:36a public hearing
22:38at the end.
22:40And it turns out that
22:42not all ministries are involved.
22:45Mr. Henry may not be invited there either.
22:48From stakeholders, business actors.
22:51The contents are friends from the Ministry of Health.
22:54Not 50-50.
22:56There should be a 50-50.
22:58From the industry, it's okay.
22:59From the Ministry of Health, it's okay.
23:01So, the process for discussion is still ongoing.
23:05We can get a win-win solution there too.
23:07But this is not the case.
23:09At first glance,
23:11it has its own authority.
23:14And that authority
23:16is more
23:18to regulate other authorities.
23:21The other ministries
23:23will also have a hard time
23:25if at the end of the day,
23:27the Ministry of Health
23:29orders the regulation.
23:31Okay.
23:32I hope there will be another win-win solution.
23:34Maybe there will be another channel
23:37that can be met by business actors
23:39to be able to communicate with the government.
23:42So that the industry is still maintained.
23:44That's the main thing.
23:45Then, the main thing is
23:47the public health can still be maintained.
23:50Okay.
23:51Mr. Henry, thank you very much.
23:53Unfortunately, the time is limited.
23:55We have conveyed various information
23:57related to the cigarette industry
23:59and how the public health mechanism
24:01should also be the focus
24:03of the government,
24:05related ministries,
24:06and of course cigarette industry actors
24:08in the country.
24:09I hope there will be a win-win solution.
24:11Congratulations on continuing your activities.
24:13Stay healthy.
24:14Mr. Henry, see you again.
24:17Thank you, Mr. Henry.
24:18Okay, Mr. Mirza.
24:19It's been an hour since I accompanied you in the market review.
24:21And keep sharing your information
24:23only on IDX channel,
24:24Biotransporthy and Comprehensive Investment Reference.
24:27Don't forget to watch the first-session closing program
24:29which will air at 11.30 p.m.
24:31WEST INDONESIA.
24:32Because the future must move forward,
24:34I am a stock investor.
24:36I am Prasetya Wibowo
24:38and the working staff
24:40would like to take a break.
24:42See you again.
24:51WEST INDONESIA.
24:52Because the future must move forward,
24:53I am a stock investor.
24:54I am Prasetya Wibowo
24:55and the working staff
24:56would like to take a break.
24:58See you again.