Levi Strauss ignited excitement on Monday with an Instagram post hinting at a possible collaboration with Beyoncé. The post, featuring a woman on horseback in a cowboy hat, tagged the superstar's account and referenced her recent country album, sparking anticipation from her fanbase, the Beyhive. Beyoncé's album includes the track "LEVII’S JEANS." Brands like American Eagle and Abercrombie & Fitch have caught on to denim's resurgence. Levi's shares briefly rose 1% following the teaser.
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00:00It's Benzinga, and here's what's on the block.
00:02Levi Strauss ignited excitement on Monday with an Instagram post hinting at a possible
00:07collaboration with Beyoncé.
00:09The post, featuring a woman on horseback in a cowboy hat, tagged the superstar's account
00:14and referenced her recent country album, sparking anticipation from her fan base, the Beyhive.
00:19Beyoncé's album includes the track, Levi's Jeans.
00:23Brands like American Eagle and Abercrombie & Fitch have caught on to Denim's resurgence.
00:27Levi's shares briefly rose 1 percent following the teaser.
00:30For all things money, visit Benzinga.com.