Beyoncé and Levi's? Instagram Tease Hints at Potential Partnership Between Cowboy Carter Star and Legacy Denim Brand

Benzinga
Benzinga
  • 11 hours ago
Levi Strauss ignited excitement on Monday with an Instagram post hinting at a possible collaboration with Beyoncé. The post, featuring a woman on horseback in a cowboy hat, tagged the superstar's account and referenced her recent country album, sparking anticipation from her fanbase, the Beyhive.  Beyoncé's album includes the track "LEVII’S JEANS." Brands like American Eagle and Abercrombie & Fitch have caught on to denim's resurgence. Levi's shares briefly rose 1% following the teaser.

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