Full video: Leadership Lessons for Success || Acharya Prashant (2024)
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00:00All businesses exist to fulfill a need.
00:03If a business does not clearly realize the need it is addressing, it will not survive.
00:09And all businesses need a customer.
00:12The customer is the human being.
00:14The most fundamental need of the human being is realization, illumination.
00:20Call it peace, call it love, whatever.
00:23Hence, you must be able to, through your product or service,
00:28in some way, bring illumination and peace to your customer.
00:33Because that is the most fundamental human need.
00:36And the customer is, first of all, a human being.
00:40You're dealing with a human being.
00:42And you say, I'm here to fulfill a need.
00:44First of all, know what that word need means.