Major upgrades are coming to movie theaters across the country courtesy $2.2 billion in spending from the National Association of theater owners.
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00:00How'd you like to zipline into the next Marvel film, or perhaps play some pickleball in between a double feature?
00:07Major upgrades are coming to movie theaters across the country, courtesy $2.2 billion in spending from the National Association of Theater Owners.
00:18The group represents chains such as AMC and Regal Cinemas.
00:22The aim is upgrading more than 20,000 screens and improved seating, while adding attractions such as pickleball courts, bowling alleys, and yes, even ziplines.
00:33The summer box office was down 10%, but cushioned by two blockbuster hits, Inside Out 2 and Deadpool and Wolverine.