Social media and targeted advertising expose young people to gambling. Video by Gwen Liu
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00:00I am a gambler. I'm big on using Sportsbet.
00:04Yeah, I see quite a few ads online.
00:07They're always putting their promotions on there
00:08and they've definitely worked in my case
00:11because, you know, I've seen them and been like,
00:12oh, OK, this is something, this seems like a good promotion.
00:15I'm going to try it.
00:16So, yeah, they know what they're doing and it definitely does work.
00:19Kids, when I go out to the schools,
00:22they can, straight off the bat, they can name three different
00:27types of agencies that you can bet through
00:29and they can even tell you what the agency is
00:33by the colours of the logo.
00:35It is so normalised now and it's scary that they actually see it
00:40as a rite of passage.
00:41They can't wait till they're actually old enough
00:44to legally bet on some sport as well.
00:48Traditionally, you would have people betting on your sport outcome,
00:52the races, but now we're seeing that there's more and more markets
00:56on things that might be appealing to young women,
00:58like reality TV shows, you know, the Super Bowl halftime show,
01:03Taylor Swift tickets, you know, lots of different things
01:06that might engage young people.
01:07And what that really means
01:08is that they might place a bet on a novelty market.
01:12But that means that they've downloaded the app
01:13and then they are open to receiving marketing
01:15that is more direct and personal,
01:17which may mean that they might bet on other things.