Un aluvión de datos es un escenario en el que se generan más datos de los que se pueden gestionar o limitar de forma eficaz y exitosa . Esto da como resultado oportunidades perdidas de analizar e interpretar los datos para tomar decisiones informadas, así como para crear un nuevo marco para la comprensión práctica y conceptual.
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00:00So, this one I've had on for about three days now, and it takes my heart rate and variability,
00:06and it also has an accelerometer that captures the speed at which I move.
00:10With you, Bob. Yesterday, his blood pressure reached 149.91.
00:15He walked 3,703 steps, slept 8.23 hours, and burned 2,711 calories.
00:24Bob is addicted to data, but he's only an extreme version of most of us
00:28in a digital age in which they bombard us with photos, messages, tweets, alerts, and other weapons of mass distraction.
00:36At the moment, I have 126,238 emails. I feel there's a continuous avalanche of information.
00:45It's like trying to drink from a fire hose. All the time we get a stream of data.
00:52More and more people suffer from digital saturation and are considering going on a diet.
00:57I'm a techno-addict in recovery. My wife, my family, and my friends suffered from it.
01:03I would spend the day on Twitter, from the moment I woke up to the minute I went to bed.
01:08I was making a virtual life better than my real life.
01:11Now, many people ask themselves a new question.
01:14What happens if you disconnect your devices and reconnect with yourself,
01:18and maybe with things you didn't even know you liked?
01:22How far can the revolution of data go without transforming us?
01:33In this era of digital cameras, an average person can take more photos in a month than they used to in a lifetime.
01:40In any tourist attraction, everyone is shooting, not looking.
01:44It is estimated that last year, 900 billion photos were taken.
01:49But most of them are not real photos, but virtual photos that will never be printed.
01:55They will be lost on phones or computers, and will never be seen again.
02:02I would say that the more photos you have, the harder they are to find.
02:09More and more people hire digital organizers, like Dana Makinson,
02:13to organize their huge collections and find the ones they like.
02:18Phil is their last client.
02:20It's really overwhelming.
02:22I mean, I don't know, I must have 11,000 or 12,000 photos on that computer.
02:26And when I want to find a concrete photo, it's unavoidable.
02:30When I met Dana, it just, uh, it was something I really needed.
02:39Many of Dana's clients take photos of everything.
02:42Random events, moments between events, even moments between moments.
02:46or moments between moments?
02:47Not too long ago we used to go on a vacation and we came home with 36 photos and now we
02:52come home with a thousand photos and they keep coming back.
02:56It's so easy to go click, click, click, and click, and click, and click, and click, and
02:59click, and click, and click, and click, and click, and click, and click, and click, and
03:00click, and click, and click, and click, and click.
03:01The thing is, you don't need a thousand in a vacation.
03:04I've had calls from people who have 30,000 photos.
03:08That's a lot of photographs.
03:11Hi, I'm Nora Young.
03:12Do you play games on your phone or Facebook?
03:14Millions and millions of people are doing it.
03:17Nora Young presents SPARK,
03:19a show about digital life in North America,
03:22and sees photomania everywhere.
03:24This summer I went to a Patti Smith concert
03:27and I was literally begging the audience
03:30to stop recording the concert and start watching it.
03:34But people wouldn't stop.
03:36We have it so coded.
03:38It's as if it hadn't happened if you hadn't taken the picture,
03:41if you hadn't posted it on social media.
03:43In 2005, when Pope Benedict was elected,
03:46there's a picture that shows the Vatican wall
03:49and how this happened.
03:51And in 2013, when Pope Francis is elected,
03:54just about everybody in the picture
03:57has a smartphone, a tablet, a phone.
04:00It's a pretty dramatic change that's happened in just eight years.
04:04I wish they kept the devices a little longer.
04:07It can still be just as valuable,
04:09even if you don't take 20 pictures and post them on social media,
04:12just being there.
04:14How many thousands of pictures do we have on our hard drives,
04:18on our Facebook?
04:20Do we ever see them?
04:21Do they mean anything to us?
04:26Don't tell the new generation of selfies that.
04:31With you, Lollilac,
04:33a photo addict who loves to post her pictures online.
04:40I take pictures of food,
04:42of landscapes,
04:44of my friends, of the places I go to.
04:48And then pictures of me.
04:50I just like to take pictures.
04:52I've been a model. I like to...
04:54I don't know.
04:55It's obvious that selfies are a narcissistic thing.
04:58I will not deny it.
05:00Maybe it's a matter of self-esteem.
05:02You want to show how you are,
05:04love yourself.
05:05You want to take a pretty picture and share it.
05:09We used to take pictures to immortalize special moments.
05:12But now any moment is worth it,
05:14according to Clive Thompson,
05:16a technology writer and expert.
05:18People start taking pictures of things we didn't take before.
05:21Like here's a weird little street scene.
05:23Now I take a picture of myself, a selfie.
05:25Now something I'm going to eat.
05:27Everybody does that.
05:28You see them in restaurants,
05:30leaning on the plate,
05:31trying to find the perfect angle.
05:34When I take pictures of food,
05:36it's like saying,
05:38look where I am.
05:39Look at this cool restaurant.
05:41Look at the amazing food I ordered.
05:43Don't you want to eat it?
05:46Many restaurant owners
05:48are tired of the fashion of taking pictures of food.
05:51Stephen Hall represents 20 of the best restaurants in New York.
05:56Cameras have changed the experience of the restaurant,
05:59because they're taking away the pleasure of looking at your plate,
06:02of savoring your food.
06:04They've created a wall between your culinary experience and you.
06:08They put your plate in front of you,
06:10and someone wants to take a picture of it.
06:12And you say, can I eat my food now?
06:15No, can you move it a little to the light?
06:19Yeah, more and more restaurants are banning cameras,
06:22and they're asking people not to take pictures
06:24so they don't bother the people around them,
06:26and so they can enjoy the food
06:28as the chef expects them to enjoy it.
06:31This is a phenomenon that's been spreading,
06:33and now we're starting to see restaurants
06:35that have stood up and said,
06:37eat the damn food.
06:48But photography is just the most picturesque consequence
06:51of this data saturation.
06:55This is the sound of the next layer
06:57of compulsive data storage.
06:59SMS, tweets, emails, alarms, alerts,
07:02and other digital distractions
07:04that don't seem to have an end.
07:06Dodie Stewart, online editor
07:08and data compulsive accumulator,
07:10confessed her addiction to her blog.
07:12At the moment I have 126,238 emails,
07:17of which many are unread.
07:20Unread emails, 86,000.
07:23It's insane.
07:25Imagine if they were letters
07:27and they were piled up in front of my door.
07:29I couldn't leave the house.
07:32I feel that it's an avalanche of information
07:35that constantly falls on me.
07:37Emails never end.
07:39I have photos on my phone that I can't find,
07:41and text messages.
07:43Mostly just emails,
07:45constantly accumulating right now.
07:47It just grows.
07:49It just grows all the time right now.
07:51Why don't you delete what you don't need?
07:53I would take...
07:55I would be another job,
07:57besides my normal job,
07:59but I don't have time for that.
08:05But how much data can we accumulate?
08:11They keep coming.
08:13Alerts, stock market reports, sports results,
08:15time, and...
08:17the latest Google News update.
08:19The doubt is whether meteorites are approaching.
08:23We are the most informed generation in history,
08:26always following the news.
08:28Time, a revolution in Ukraine,
08:30elections in Egypt, a flood in the Philippines.
08:33It's no wonder we're stressed.
08:35We know too much.
08:39It's easy to feel overwhelmed by technology,
08:41because it's a lot that comes to us.
08:43It's possible to be consuming news 24 hours a day,
08:46if we want to,
08:47from the moment you get up until you go to bed.
08:51There's no space to think, to exist.
08:53In essence, to be human.
08:55We take out our device,
08:57and we go on Twitter, Instagram,
08:59in the mail, wherever it is that we're doing.
09:02And instead of being in a bus, or in a corner,
09:05those spaces that used to be daily breaks,
09:07or meeting points,
09:09are now spaces in which we consult something
09:11for seven seconds,
09:13until the traffic light says,
09:15cross.
09:16And I look at our phones,
09:18as if they're time machines.
09:20You know, you look at it on Skype in Chicago,
09:22or I can look for information in Thailand or in China.
09:27And as I can do all that,
09:28it's really hard to be present.
09:30You start thinking,
09:31when did you start thinking about
09:32when you just could exist?
09:34In buses, doctor's offices,
09:36no, not in the rooms,
09:37but in the moment you sit still,
09:39the screen appears,
09:40your face turns blue,
09:42and everyone is in their own world.
09:46If we search on Google,
09:47information overload,
09:49we immediately receive an avalanche of data,
09:51almost 17 million hits,
09:53in less than a second.
09:55The term was coined by Alvin Toffler in 1970,
09:59when there was almost no information yet.
10:03Today, we store 2,000 times more data than in 2004,
10:07and with Toffler's times,
10:08there's not even a comparison.
10:10The amount of data stored
10:12doubles every 18 months.
10:15It's as if we were the generation of information.
10:18There's information on TV,
10:20on Twitter,
10:21about this, about that,
10:22information everywhere.
10:24In the media,
10:25in the advertising,
10:26here and there,
10:27in class,
10:28it's all information,
10:29knowledge about what's going on in the world.
10:32Look at this, look at that,
10:33everywhere,
10:34it's just information.
10:35It's crazy.
10:39You can get information about anything,
10:42but it's like trying to drink from a fire hose.
10:46How do you extract what's useful or what you need
10:49from that stream of data
10:51that's coming to us all the time?
10:56But how do you know who else is looking at your data
10:59or even selling it?
11:02Julia Engwin,
11:03journalist for The Wall Street Journal
11:05and author of The National Police,
11:07discovered that many websites monitor us
11:10and even sell our information,
11:12whether we accept the terms of use or not.
11:15On a page like the New York Times,
11:17The Wall Street Journal,
11:19or any newspaper,
11:20there are dozens of invisible tracking mechanisms
11:23that are loaded onto the page.
11:25These are all advertisers,
11:26generally,
11:27and they want to know where you're going next,
11:29and they're on so many pages
11:31that they can compile your profile.
11:34It's possible to see if they're following us
11:36on a website called Disconnect.
11:39It shows us who's spying on us
11:41on every website we visit.
11:44And it would surprise them to know
11:46how many secret admirers they have
11:48competing to send them ads.
11:51Their computers are collecting our tastes and preferences,
11:54and then they auction that information
11:56in push-ups that last less than a second.
11:59When they've already got a sense of who you are,
12:02the next time you show up somewhere,
12:04when they instantly add you to the page,
12:06they're like,
12:07OK, he's live.
12:08He's here.
12:09Does anyone want to push up to show him an ad?
12:11And there's a real-time auction
12:13where they sell you,
12:15and they put a special ad for you,
12:17because those advertisers have been waiting
12:19for someone to show up
12:21who they like in sports,
12:22pets,
12:23or news.
12:24And they want to push up for that person.
12:26If you ever see an ad following you on the internet,
12:29it's because they've sold you.
12:31But whatever the risks of overloading information,
12:34our obsession with data has just begun,
12:37and it's becoming more intimate.
12:39I was looking for a tracking system for my bike.
12:42Sure, great.
12:43There's a number of things that are available these days.
12:46This device, for example,
12:47allows you to monitor speed,
12:49and you're going to be able to measure the distance
12:51through the GPS signal that it picks up.
12:53It's going to track your heart rate.
12:55It's working with various algorithms
12:57to record the data,
12:59and it can calculate how many calories you're burning.
13:08Nowadays, riding a bike is much more than just pedaling.
13:12Biomedical devices are being used
13:14to measure our personal data
13:16so we can share it with our friends.
13:19Michael Cranswell runs a bike shop called Duke.
13:22It's amazing how common it is.
13:25So having that sort of biometric data
13:27helps us to improve our bike
13:29and to be in better shape.
13:34Michael's spinning students
13:36compete with their biostatistics
13:38and with their friends
13:40in this new world of numbers.
13:45Let's see how that number is.
13:47Are you at 172?
13:49200?
13:50219.
13:52219.
13:54Keep spinning.
13:57However, the data revolution
13:59has only just begun.
14:01Every day, new biometric devices appear
14:03that record even the smallest detail
14:05of our behavior and biology.
14:09People are collecting a lot more data about themselves.
14:12If you like to run,
14:13the odds are you've got one of those Fitbits
14:15to track your running.
14:17If you're someone who's on a diet,
14:19you've maybe got one of those cells
14:21that record your weight all the time.
14:24We're wearing things that measure
14:26how fast we run.
14:28We monitor the oxygen in our blood.
14:30It's becoming more and more common
14:32for us to monitor your reactions
14:34to the restaurants you go to.
14:36And the time it takes for these habits
14:38so characteristic of freaks
14:40to become something normal and everyday
14:42has been reduced to a blink of an eye.
14:44You can have statistics
14:46of practically anything you want,
14:48of your sexual life,
14:50of anything.
14:52We're drunk on numbers
14:54and we like that objectivity
14:56that it seems to give us.
14:58If you're someone who's on a diet,
15:00you're always thinking,
15:02I want to do a better job,
15:04run faster, things like that.
15:06And we want to help you achieve that.
15:08No one is more attached to numbers
15:10than these people,
15:12the members of QS,
15:14the Quantified Self,
15:16a movement at the forefront
15:18of the data revolution.
15:20They're addicted to data,
15:22sexual data,
15:24people obsessed and excited
15:26by raw personal data.
15:28This can record all the sounds
15:30you make or it only records movement.
15:34QS has sections
15:36in all the big cities.
15:38They meet every month in person
15:40to share information
15:42about the latest devices,
15:44from mood monitors
15:46to crib monitors for babies.
15:48It's a universal dream analyzer.
15:50The transmission is with Bluetooth 4.0.
15:52QS's motto is
15:54self-knowledge by numbers.
15:56And that knowledge
15:58is not superficial.
16:00I'm Stephen Dean.
16:02I've tracked the calories I've burned,
16:04what I've eaten.
16:06I've tracked the proteins,
16:08carbohydrates and fats I've ingested.
16:10I've tracked my eczema.
16:12My name is Amy Mary
16:14and I monitor food and sleep
16:16and, lately, my period.
16:18I've actually started the first
16:20women's meeting in New York.
16:22We've called it QSXX.
16:24I monitor what I run,
16:26the steps I take, how I sleep
16:28and I track my mood.
16:30What mood are you in?
16:32I'm extremely happy.
16:34In 2006, I listened to 26,059 songs.
16:38The famous graphic artist
16:40and member of QS,
16:42Nicolas Feltron,
16:44publishes an annual report
16:46that includes a new measurement,
16:48from the number of drinks
16:50he's ingested that year
16:52Over the course of this project,
16:54I've recorded the kilometers I've traveled
16:56throughout the year.
16:58One of the things I've kept track of
17:00is all the meats I've eaten
17:02and, for that, I've created a taxonomy.
17:04It's my own organizational principle
17:06for grouping meats by animals with legs,
17:08wings, fins, with shell and without shell.
17:10This is basically a graph
17:12of those groups of animals.
17:14The first ones are the ones with fins.
17:16But why does Nicolas do this?
17:18Why wouldn't you want to know
17:20everything you've done in the year
17:22or in your entire life?
17:24I think it's fascinating.
17:32And we find that when we use
17:34tools to quantify
17:36and combine that knowledge
17:38with a subjective experience,
17:40we can be much more...
17:42The QS movement has tens of thousands
17:44of members in North America,
17:46including many geniuses and eccentrics.
17:48It seems complicated,
17:50but you just have to drag it.
17:52This growing army of datadicts
17:54thinks that data capture
17:56will revolutionize our lives
17:58and bring us salvation through information.
18:00This shows the fluctuations
18:02of each activity.
18:04Many believe that by measuring
18:06our food patterns, sleep, exercise
18:08and other personal data
18:10and comparing them with our mood,
18:12we can calculate which combinations
18:14are more effective to make us feel good
18:16and thus find our personal formula
18:18of happiness.
18:20Diet between sleep plus sex squared
18:22equals happiness.
18:24The amount of sensors we have
18:26in our cars, we can understand
18:28our car's health at any moment.
18:30But we can't do the same
18:32with our body.
18:34If we take our blood pressure twice a year,
18:36why don't we measure it continuously?
18:38Why don't we measure glucose
18:40and blood sugar continuously?
18:42Data can make my life better,
18:44of course.
18:46And happiness through numbers
18:48is absolutely real and what's going to happen.
18:50It's already happening for a lot of us.
18:52And as this gets bigger,
18:54I'll say that the numbers
18:56will almost always help us
18:58to find happiness in the last moment.
19:00Some members of QS
19:02go much further,
19:04like the statistical analyst
19:06Konstantin Augenberg,
19:08who sees himself as a laboratory man
19:10who studies human health.
19:12I use it to control
19:14the quality of my sleep.
19:16I use it to measure my stress levels
19:18and my heart rate.
19:20I also measure my mood,
19:22my degree of happiness,
19:24my stress levels.
19:26I do a couple of cognitive tests
19:28to see my concentration level
19:30and my overall health at any moment.
19:32What's your level?
19:3484.
19:36Good, a good number.
19:38I think what's happening is people
19:40who control their lives.
19:42Maybe no member of QS
19:44collects as much data
19:46as Quantified Bob Troya.
19:48This device is a biofeedback device
19:50that I use daily
19:52to reduce stress.
19:54You basically just put this clip
19:56in my ear and then
19:58it'll unload the data later.
20:00So this is a pressure monitor.
20:02I wear this each morning
20:04to measure my stress
20:06by connecting it to my iPhone
20:08and sending it to a server
20:10to analyze it with my weight
20:12and other data points.
20:14So this one I've been on for about
20:16three days now and it's been
20:18actually tracking my heart rate
20:20and her degree of variability.
20:22It also has an accelerometer
20:24that detects if you're sitting,
20:26running, or driving.
20:28So this is a transgranular stimulation device.
20:30So the device is running a small current
20:32in my prefrontal cortex
20:34stimulating certain parts of my brain
20:36to get attention.
20:38So you just put this on for about five minutes
20:40and then you're ready for the rest of the day.
20:42You've got your body set up for the rest of the day
20:44and you're ready to go out
20:46and do whatever your life throws at you.
20:48Quantified Bob is a technological entrepreneur.
20:50He even has a complement on his phone
20:52that corrects his posture all the time
20:54whether he's walking
20:56sitting or leaning.
20:58If I lean forward,
21:00you can see it on the screen.
21:02It just starts buzzing me,
21:04and you've got to correct that posture.
21:06You're getting a little zombie.
21:08So as you go back,
21:10you're able to see the guy
21:12imitating what I'm doing
21:14and it's sad.
21:16And if I lean forward too much,
21:18it does the same thing.
21:20It goes from smiling to not smiling.
21:22I used to collect as much data
21:24as I could about myself and my life.
21:26It's a process of self-discovery.
21:28For example, I tend to be more happy
21:30on Wednesdays and Saturdays
21:32and I tend to be less happy on Tuesdays.
21:34With this research,
21:36I'm trying to figure out why that is.
21:38I'm using my data
21:40to understand, analyze, and optimize
21:42all aspects of my life.
21:44That's my goal.
21:46I'm never going to reach perfection,
21:48but it's very exciting.
21:50I want to be an optimal human being.
21:52I mean, it's kind of cocky,
21:54but it just means that I try to be
21:56the best person I can be.
21:58It's not about me and my health.
22:00It's about how you measure gratitude.
22:02There are other areas that you're entering now
22:04that are just as important as
22:06having your pulse and measuring your weight.
22:14This is 2012.
22:16Every time I designed an app,
22:18I listed who I was with.
22:20And so this gave me
22:22a very broad understanding
22:24of who I spent time with.
22:26Here you can see my girlfriend, Olga.
22:28She's the one further to the right.
22:30I had almost a thousand entries.
22:32Next to her is my partner
22:34and my cat.
22:36How much time did you spend with your cat?
22:38Probably about five hundred entries
22:40with the cat.
22:44Can you really measure
22:46well-being in bits and bytes?
22:48Can you find with numbers
22:50the certainties in our uncertain life?
22:52Data demand is driving
22:54the creation of many revolutionary businesses.
22:56For example,
22:58OMSignal sells biometric clothing,
23:00like this smart shirt
23:02that measures heart rate,
23:04respiratory rate
23:06and lung volume.
23:08Here everyone wears it
23:1024 hours a day
23:12and likes to compare their statistics.
23:14It has no cables.
23:16Sensors are integrated
23:18into the machine-washable fabric.
23:20In a short time
23:22we could all wear it.
23:24We believe that the garments
23:26that collect data will be ubiquitous,
23:28will become the norm.
23:30We'll go to the store
23:32to buy a shirt or underwear.
23:34We'll look at bras, socks
23:36and we'll wait
23:38for all those garments
23:40to collect our data.
23:42Now I'm wearing the shirt
23:44and it's sending data
23:46to my cell phone
23:48and it's like my current
23:50respiratory rate.
23:52See? It's quite elevated.
23:54It's not my normal
23:56respiratory rate
23:58because I'm not in front
24:00of a camera every day.
24:02All this clothing
24:04that collects data
24:06is going to grow
24:08because the generation
24:10of the baby boom
24:12is getting older
24:14and they're going to want
24:16to collect more and more
24:18data about our everyday lives.
24:20We'll end up
24:22being quantified
24:24cell people.
24:26And once again
24:28privacy experts wonder
24:30who else is secretly
24:32collecting these biometric data?
24:34Companies like Google or Facebook
24:36have and sell our personal data,
24:38even our photos.
24:40Will they do the same
24:42with our medical data?
24:44The company that sold you the device
24:46is also taking it.
24:48You see your heart rate
24:50and they do too.
24:52They've got a file with your data
24:54and they can do whatever they want with it.
24:56That data about our health
24:58can be sold and used against us
25:00without our consent.
25:02Medical data is particularly sensitive
25:04because it might not
25:06interest us that our bosses
25:08know that we have a certain problem
25:10because today employment
25:12and healthcare are closely linked
25:14at least in the United States
25:16and it can be harmful.
25:18Or we might not want our insurance
25:20to know that we're controlling
25:22sugar or that we're concerned
25:24about diabetes.
25:26It's not that we have diabetes
25:28but they'd love to call the police
25:30and say you have this disease
25:32or that disease.
25:34So it's a disincentive
25:36to collect information about your health
25:38if you think they're going to be able
25:40to do that.
25:42We're in the middle
25:44of a data war.
25:46This is a number one priority
25:48to get that data
25:50jumping back in the bottle
25:52especially when you start
25:54to think about how close
25:56you are to capturing all kinds
25:58of information about your health.
26:00Do you want your insurance company
26:02to have that information
26:04that your boss has?
26:06Let's say you're keeping track
26:08of your sexual partner time
26:10on a spreadsheet or something.
26:12Is that something you want
26:14to be shared widely?
26:16Is that something you want
26:18to try in your partner's
26:20sexual partner time access?
26:22Maybe you do.
26:24We get enormous benefits
26:26from sharing our data
26:28but also a huge political
26:30and civic risk.
26:32We're exposed to companies
26:34that deny us claims
26:36because they think something
26:38on our Facebook is wrong.
26:40But those conflicts could
26:42disappear very soon.
26:44The digital revolution
26:46is still entering
26:48unknown territories.
26:50For me it would be
26:52in five years
26:54if we're going to have
26:56a conversation like this
26:58for example about things
27:00we wear under our skin
27:02which I don't think
27:04we're going to have
27:06in five years.
27:08Many say that we're
27:10about to create the first
27:12cyborgs, humans with
27:14robotic implants that
27:16would allow us to channel
27:18constantly available data.
27:20But others say they already
27:22exist. So I call it
27:24the digital eye of glass
27:26because when you wear
27:28these glasses it looks
27:30like you have an eye
27:32of glass.
27:46Maybe a quarter million
27:48pins or something like that.
28:02For example I can see in the
28:04total darkness and also
28:06with very bright lights.
28:08If the headlights of a car
28:10were lighting me in a dark
28:12alleyway I could see
28:14the driver's face as well.
28:16With the space glasses
28:18you can play chess.
28:20Because we're wearing
28:22space glasses I can sit
28:24in front of any table
28:26and play a game
28:28moving pieces that we
28:30have in front of us.
28:36Data is very present
28:38in this world.
28:40So we see everything through
28:42the computer. It disappears
28:44in some way the distinction
28:46between cyberspace and
28:48the whole world itself.
28:50In ten years almost everyone
28:52will be wearing some kind of
28:54digital glasses.
29:00In some sense our instincts
29:02are deteriorated or confused
29:04by all the advertising
29:06that we receive.
29:08We look at a billboard and it
29:10says whiskey. It shows us
29:12some people having a good time
29:14and we instinctively think
29:16that it would be good to
29:18drink that whiskey.
29:20But our computer would see
29:22that and say wait a minute
29:24that whiskey is going to
29:26cause you a liver disease.
29:28There are situations
29:30in which good scientific data
29:32can help us more than instinct.
29:34Basically we're becoming
29:36computers.
29:38But we're still humans
29:40and the post-human that we're
29:42going to become is going to be
29:44very interesting. It's part of evolution.
29:46Steve Mann might be right
29:48when he says we're going to become
29:50cyborgs. I hope not but
29:52would I bet on the fact that
29:54we're not going to become cyborgs?
29:57Many experts think
29:59that we already have too much information.
30:01They say that we suffer from
30:03data saturation, infobesity
30:05and other dangerous digital habits.
30:07My name is Daniel Sieberg
30:09and I'm a techno-addict in recovery.
30:11I got to be pretty bad but
30:13I might not be the worst example
30:15of someone who lost his life
30:17because of technology.
30:19Daniel Sieberg is a Google executive.
30:21He got so obsessed with data
30:23that he disconnected himself
30:26Well, I was sending out emails,
30:28text messages,
30:30I was sending out messages on Twitter,
30:32I was on Facebook,
30:34I was on a lot of different social networks
30:36and I really did the same thing with everybody.
30:38I didn't know that, you know,
30:40my stepbrother was getting a divorce,
30:42that my father was talking about getting married,
30:44that my sister had some health problems,
30:46all these things that somehow escaped me
30:48and now it's just too immersed
30:50in the online world.
30:52But I was just too immersed
30:54in the online world
30:56and I didn't have the balance
30:58with the real world.
31:00It's very easy to communicate
31:02with people from other parts of the world
31:04and to pass over
31:06the people in front of you.
31:08My wife was getting
31:10more and more frustrated with me
31:12over time,
31:14a big digital gap
31:16that had opened up between us.
31:18It was not the big cannon
31:20but there was a distance
31:22between us.
31:24I started to call him
31:26by a nickname that I had given him.
31:28I started to call him Luciérnaga
31:30because at night we were sleeping
31:32and suddenly I saw that light
31:34that illuminated his face.
31:36Shannon remembers
31:38how her obsession with data
31:40was slowly taking over
31:42almost all aspects of her life.
31:44She started to exasperate me more and more.
31:46We would go out to dinner with my father
31:48or with friends and she would just
31:50completely shut herself off
31:52from the rest of the conversation
31:54and that just really
31:56got me on my stomach.
31:58And we would argue about it.
32:00Lollilac
32:02was hooked on Twitter
32:04for more than a year
32:06and she spent so much time
32:08absorbed in her messages
32:10that she stopped being interested
32:12in real life.
32:14I was using Twitter all day,
32:16at all hours.
32:18And then one day I just thought
32:20I don't know any of these people.
32:22I don't know who they are
32:24and I'm spending almost all my time
32:26every day, to their life,
32:28to send them things and entertain them
32:30and I don't even know who they are.
32:32But I'd be scrolling through the messages
32:34reading silly tweets about
32:36what a professor had said
32:38or what they just saw on the bus
32:40and it's like, I don't even know
32:42what you saw on the bus.
32:44Lolly left Twitter
32:46It's like a drug that's scary to touch.
32:48I was making my virtual life
32:50better than my real life.
32:52My virtual life mattered
32:54much more than my real life
32:56because I was always
32:58saving what I thought for Twitter
33:00instead of telling people.
33:02When I hung out with a friend
33:04after deleting my Twitter,
33:06everything was different.
33:08I received much more out of my friends.
33:10I was connected with them.
33:12Siebert
33:14took a 8 month electronic break
33:16what he calls a digital sabbatical year
33:18and got rid of his addiction
33:20to information.
33:22He wrote a book, The Digital Diet.
33:24The Digital Diet
33:26tries to help us
33:28consume technology in a healthy way
33:30much like we try to do with food.
33:32How does it affect our body?
33:34How many calories do we need to eat?
33:36The same thing happens with data.
33:38We can binge on data
33:40and then think,
33:42what's the best way to
33:44read my emails
33:46at certain hours of the day?
33:48We need to find a way
33:50to ingest data that's not harmful
33:52and doesn't make us feel
33:54overwhelmed all the time
33:56with everything that's coming in.
33:58Siebert thinks it's crucial
34:00to limit the amount of data
34:02we use and when we do it.
34:04What time of day are you
34:06officially connected to the internet
34:08and you start responding to emails
34:10and everything else?
34:12When you wake up in the morning?
34:14After your first coffee?
34:16When you get to work?
34:18On the train? In the car?
34:20And when do you stop?
34:22After dinner? At nine o'clock?
34:24When you start watching TV?
34:26Or is it when you fall asleep
34:28with your phone on your pillow?
34:30Siebert is not the only one
34:32looking for new ways
34:34to get addicted to data.
34:36Others are taking another step
34:38to discover new places
34:40that would surprise us.
34:42Silicon Valley, California,
34:44the technological capital of the world.
34:46It's also where young technologists
34:48burn faster,
34:50who sometimes need
34:52a digital detoxification.
34:56Welcome to the Toma de Tierra camp,
34:58a summer camp
35:00where adults leave their
35:02technological toys aside
35:04to reconnect with real life.
35:06The process starts with a digital detoxification.
35:08The co-founder of the camp,
35:10Levi Felix, tells us.
35:12First they go through the technological control
35:14where people receive them
35:16in anti-pollution suits.
35:18There they leave their mobile phones,
35:20their activity bracelets.
35:22We relieve them of their toxic technologies.
35:24We keep them under lock and key
35:26for four days.
35:28Nobody has a watch,
35:30nobody has a digital camera
35:32and nobody has screens.
35:34I work in a business on the Internet
35:36and I'm connected since I wake up
35:38until I go to sleep,
35:4016 or 18 hours a day.
35:42When I got there, I almost turned around
35:44because they were giving free hugs at the entrance.
35:46It was like a hippie remake of Woodstock.
35:48I was about to leave, but I didn't.
35:50I decided to hold on
35:52and get out of my comfort zone.
35:54And I'm glad.
35:56On the first day,
35:58many people experience symptoms
36:00of abstinence syndrome,
36:02they tell me,
36:04I felt like I heard a vibration in my pocket
36:06or in my purse,
36:08I thought I heard my phone
36:10and I remembered I didn't have it on me anymore.
36:12Every ten minutes, I put my hand in my pocket
36:14and I thought, I still don't have it,
36:16it's okay.
36:18I would get the vibrations
36:20and I automatically put my hand in my pocket
36:22and I was just kind of, oh, I don't have it anymore.
36:24Felix himself was the vice president
36:26of an important emerging company
36:28and worked 24 hours a day
36:30in a hospital.
36:32He left his job to travel
36:34and founded the Toma de Tierra camp.
36:38But what do techno-addicts do
36:40when there's no Wi-Fi?
36:42They use real-entrance trays
36:44in which the campers
36:46share handwritten messages
36:48and use a search engine
36:50developed by real humans.
36:52We wanted to replace
36:54some of the things people do online.
36:56One, search.
36:58For example, if we talk about a movie,
37:00we instantly want to look for something.
37:02Who is that actor?
37:04It's that impulse to want to know everything at the moment.
37:06So we created a search tool.
37:08If you have a question, you post it on an ad
37:10and when you come back,
37:12you have different answers from other campers.
37:14It's a human gift.
37:16This place is also a
37:18classic summer camp for 300 adults
37:20where archery is done,
37:22dance, climbing, swimming,
37:24yoga and talent contests.
37:26Everything except sending messages
37:28or tweets or taking pictures.
37:30And it encourages campers to dream awake.
37:32The thing that surprised me the most
37:34about not having all those things
37:36was how little I missed them.
37:38It was liberating.
37:40I didn't have to be aware of anything
37:42but myself.
37:44I didn't have to be presenting my life
37:46to my friends on the Internet
37:48telling them what I was doing.
37:50Many people like to visit
37:52the typewriter field,
37:54but when you make a mistake,
37:56you can't erase it.
37:58And the mistakes you make are okay
38:00because you're a human.
38:02You're not self-correcting.
38:04You don't have a spelling error.
38:06And that's beautiful.
38:08So the typewriter range gives people
38:10permission to express themselves
38:12without having to be authorized.
38:16I was addicted to my smartphone.
38:18I was always looking at it,
38:20wondering where it was.
38:22If I needed to go to a retreat
38:24to leave it,
38:26for me, that's an addiction.
38:28I keep turning it on
38:30as soon as I get up.
38:32But now it tends to be something
38:34that I look at when I want to.
38:36It doesn't dominate me.
38:38Now I'm famous among my friends
38:40because I take hours to answer them.
38:42But it's because now I look at my phone
38:44when I want to.
38:46I took Facebook off my phone.
38:48I took OkCupid off my phone.
38:50Now, if I'm with my friends,
38:52I put my phone on silent mode.
38:54I can look at it later.
38:56There's nothing that...
38:58Now I can't think of anything
39:00more important than spending time with my friends.
39:06I think it's more important than ever
39:08to take a step back and disconnect
39:10during lunch or during a day,
39:12take a break,
39:14or do a digital detox on the weekend.
39:16Our motto is disconnect to reconnect.
39:18It's about observing what happens
39:20when you reconnect with yourself
39:22and with the people around you
39:24and with things you didn't even know
39:26you valued and loved.
39:40Many influential technology lovers
39:42are rethinking their relationship
39:44with data
39:46and are trying to create space
39:48for their real friends and real moments.
39:50We're developing new set
39:52of rules about using our technology.
39:56It's not good to take your phone out
39:58in the middle of a conversation.
40:00It's not good to be on social media
40:02all the time
40:04and not pay attention to our friends
40:06in real life.
40:08Is it okay to look at the screens
40:10when you go out to dinner?
40:12We're starting to see people say things like
40:14no cell phones on the table
40:16when we're eating out.
40:18No one can touch them.
40:20Or please don't bring cameras
40:22to a party, for example.
40:26There's even a new game
40:28that's becoming popular in New York
40:30where you have to make a stack
40:32with all the phones on the table
40:34and the first one to pick it up
40:36pays the bill.
40:38It's going to be very expensive.
40:40It's a way of creating a social contract
40:42by not looking at the phone.
40:44We're not going to talk to each other.
40:46In fact, it's becoming more rare
40:48in New York City
40:50to be in a cafe or a restaurant
40:52and someone is answering the phone all the time.
40:56What about our photomania?
40:58Are we creating better digital memories
41:00or are we falling into digital amnesia?
41:02Some people think that seeing the world
41:04through the screen
41:06darkens our vision of life.
41:08You attend your child's play
41:10and you're seeing it
41:12through the camera lens.
41:14You're not seeing what's happening.
41:16You're just seeing what the lens is showing you.
41:18Which is kind of sad
41:20because if you're seeing it like that
41:22you're not there in the moment, are you?
41:28There's something really special
41:30about seeing this moment
41:32when you don't have your camera
41:34and you know that you're seeing something fleeting
41:36and you say,
41:38I'm going to remember it.
41:40If you're constantly documenting everything,
41:42are you really absorbing it?
41:48If you're having an experience
41:50and you feel the impulse to take a picture
41:52make a frame and look through it
41:54and take that experience
41:56and pour it as deep within yourself
41:58as you can
42:00so when you're doing it
42:02you're getting it.
42:04So I'm getting you right now
42:06much more clearly
42:08than if I had taken a picture of you.
42:12There's no going back
42:14in this universe full of data.
42:16But to make the most of it
42:18sometimes you have to disconnect.
42:20There are a few warning signs
42:22that indicate that you're addicted to technology
42:24or that you need to take a step back.
42:26If you see a flashing light
42:28on your phone
42:30and you think, I have to see what it is
42:32and you just can't stop thinking about it
42:34that can be a warning sign.
42:36If you're always looking down at the screen
42:38if you're always walking
42:40if you're always bumping into people
42:42if you're always unable to put your phone away
42:44and just do one more thing
42:46I always say to people
42:48to at least stop for a while
42:50and just look at your phone
42:52but get out of the way of everybody
42:54and not try to look at it
42:56while you're walking
42:58trying to navigate a sidewalk.
43:00Around Friday night
43:02I also get the pleasure
43:04of being connected
43:06but I also get those joys
43:08of over a small feast
43:10I'm going to be able to prepare
43:12a conversation for two hours
43:14and that type of thing.
43:24We have to think about
43:26things that can't be monitored.
43:28You know, the classic voice
43:30that tells you, how do I feel right now?
43:32What is my heart telling me?
43:34Instead of going to the results
43:36of your statistics
43:38to know how you're feeling.
43:40Do we stop paying attention
43:42to what our heart is telling us
43:44because if we're not measuring the beats
43:46we're not interested in what it can tell us.
43:50Perhaps the most valuable gift
43:52that we can give to someone in this connected world
43:54is our time and our attention.
43:56We think we have to be connected
43:58that we can't live without the internet
44:00or that the internet can't survive without us.
44:02But life goes on
44:04even if we disconnect.
44:06And what I always say to people
44:08is love technology
44:10but not unconditionally.
44:28www.microsoft.com