Major companies such as Ford, Lowe’s, and Harley-Davidson dropped controversial Diversity, Equity, and Inclusion practices recently, with activist Robby Starbuck claiming responsibility for influencing these decisions. Starbucks has gained notoriety by posting exposés on companies with DEI programs to its 500,000 followers on X. His tactics include messaging executives and threatening exposés, which he says align businesses more closely with customer values. His ultimate goal is to remove politics from the workplace.
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00:00It's Benzinga, and here's what's on the block.
00:03Major companies such as Ford, Lowe's, and Harley-Davidson dropped controversial diversity,
00:07equity, and inclusion practices recently, with activist Robbie Starbuck claiming responsibility
00:12for influencing these decisions.
00:14Starbuck has gained notoriety for posting exposés on companies with DEI programs to
00:19his 500,000 followers on X.
00:22His tactics include messaging executives and threatening exposés, which he says align
00:27businesses more closely with customer values.
00:29His ultimate goal is to remove politics from the workplace.
00:32For all things money, visit Benzinga.com.