The NFL’s Most Valuable Teams 2024

Forbes

The Dallas Cowboys are the first franchise to lasso a $10 billion valuation, and all 32 teams are now worth at least $4 billion, with prices primed to keep rising.  Read the full story on Forbes: https://www.forbes.com/sites/justinteitelbaum/2024/08/29/the-nfls-most-valuable-teams-2024/  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00If everything really is bigger in Texas, Jerry Jones can surely appreciate this.

00:05His Dallas Cowboys are the first sports team worth at least $10 billion, landing at $10.1

00:11billion on Forbes' annual list of the NFL's most valuable teams.

00:16That figure represents a 77 percent increase since 2020, when the COVID-19 pandemic momentarily

00:22slowed NFL teams' growth, and an annualized return of 15 percent, beating the S&P 500's

00:2913 percent in the same four-year period.

00:32All NFL franchises are riding high, however, with roughly $380 million in revenue per team

00:39coming from the league's lucrative new national media rights package, which kicked in last

00:43season.

00:44That kind of guaranteed money has all 32 NFL teams now worth at least $4 billion, at an

00:50average of $5.7 billion, up 11 percent from 2023's record $5.1 billion.

00:58And every team is profitable, with operating income of at least $56 million across the

01:03board for the 2023 season, according to Forbes' estimates.

01:07Here are the five most valuable NFL franchises for 2024.

01:12At number five, the New York Jets.

01:15The Jets haven't made the playoff since 2010, the longest drought in the NFL.

01:20But star quarterback Aaron Rodgers is hoping to change that in his return from an Achilles

01:25injury.

01:26Most important for the Jets' valuation, though, is their home market, the largest

01:30in the country.

01:31At number four, the New York Giants.

01:35Like the Jets, the Giants benefit from playing in the New York area.

01:39They also rank near the top of the league in nearly every category of revenue, including

01:43premium seating, parking, and local radio.

01:47At number three, the New England Patriots.

01:51The Patriots are entering a new era, with Gerard Mayo taking over as head coach, in

01:55place of Bill Belichick.

01:58Their big shoes to fill, the team won six Super Bowls in Belichick's 24-year tenure.

02:03At number two, the Los Angeles Rams.

02:06In 2015, the Rams' last season in St. Louis, Forbes valued the franchise at $1.45 billion.

02:14The move to Los Angeles has certainly worked out, with the team appreciating 424 percent

02:19in those nine years, by far the most growth in football.

02:24And at number one, for the 18th year in a row, the Dallas Cowboys.

02:29America's team has a $2.5 billion lead on the number two Los Angeles Rams, thanks to

02:35its $800 million in local revenue during the 2023 season, from streams including ticket

02:40sales, sponsorships, and merchandise.

02:43No other team even topped $400 million.

02:47And Dallas' $564 million in operating income essentially doubled up the second-place Rams'

02:53$286 million.

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