The internet is rallying behind TikToker Jools Lebron after discovering that her viral catchphrase, "Very Demure, Very Mindful," was submitted for a trademark by someone else. Lebron’s original TikTok not only sparked a massive trend but also brought her brand deals that transformed her life. With celebrities like Kim Kardashian jumping on the “demure” bandwagon, the phrase has become an internet sensation. However, the dream was jolted on August 23rd when TMZ revealed that Jefferson Bates from Washington filed a trademark for the phrase. Lebron, visibly shaken, expressed her disappointment in a now-deleted TikTok. Despite this, the trademark is still pending, leaving some hope for Lebron to reclaim what she started.
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00:00The internet is up in arms defending TikToker Jules LeBron, after her famous very demure,
00:05very mindful phrase has been submitted for a trademark by another person.
00:11Jules LeBron changed the course of pop culture history with her demure TikTok, but she also
00:16significantly changed her own life through the brand deals that followed.
00:20Just in case you've been living under a rock the past few days, demure is the latest
00:24and greatest internet trend, spurred by Jules LeBron posting this TikTok.
00:28You see how I do my makeup for work?
00:31Very demure.
00:32Very mindful.
00:33See how I look very presentable?
00:35The way I came to the interview is the way I go to the job.
00:38A lot of you girls go to the interview looking like Marge Simpson and go to the job looking
00:43like Patti and Selma.
00:45Not demure.
00:46Fans were elated to see the cash flow demure brought LeBron through brand deals and more,
00:51but a rock has just been thrown into the demure dream.
00:54On August 23rd, TMZ was the first to report the phrase very demure, very mindful was filed
00:59for a trademark by a person named Jefferson Bates from Washington.
01:03LeBron reacted to the news in a now-deleted TikTok, visibly upset and sharing that she
01:08felt like she didn't do enough.
01:10Like, I've just invested so much money and time into this, and I feel like I did it wrong.
01:17Like I feel like I didn't try hard enough, and like, I wanted this to do so much for
01:24like my family and like provide for my transition, and like I just feel like I dropped the ball.
01:31However, it's important to note that just because a trademark has been filed, it doesn't
01:35mean it's been approved, as fans continue to hope for LeBron to retain ownership of
01:39the phrase she coined.