Jools Lebron's viral "demure" TikTok not only sparked a massive internet trend but also transformed her own life, opening up a wave of brand deals and opportunities. Since her video took off, "demure" has become a cultural sensation, with even celebrities like Kim Kardashian and Penn Badgley jumping on board. Lebron's skyrocketing popularity led to partnerships with major brands, including a notable campaign with Verizon. These new ventures have not only taken her across the country but also provided the means to support her personal journey, making her viral success both a professional and deeply personal milestone.
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00:00Jules LeBron changed the course of pop culture history with her demure Tik Tok, but she significantly
00:05changed her own life through the brand deals that followed.
00:07Just in case you've been living under a rock these past few days, demure is the latest
00:11and greatest internet trend spurred by Jules LeBron by posting this video.
00:15You see how I do my makeup for work?
00:18Very demure, very mindful.
00:20See how I look very presentable?
00:22The way I came to the interview is the way I go to the job.
00:26A lot of you girls go to the interview looking like Marge Simpson and go to the job looking
00:30like Patty and Selma, not demure.
00:33Since going insanely viral, demure has been used by just about everyone online, even celebrities
00:38like Kim Kardashian and Penn Badgley.
00:40But the insane rise of popular demure has also opened up new doors for LeBron, including
00:44brand deals with major companies across the board.
00:47The first major brand to work for the Tik Toker was Verizon, which utilized a star in
00:51an ad about their old phone trade-in program.
00:53Verizon lets anyone trade in a crusty phone for a new one.
00:56We don't have a crunchy phone.
00:57We don't do a cracked screen.
00:59I'm not typing on my phone and getting cuts on my fingers.
01:02I'm not charging my phone and it's weedy wadawoo going crazy on me.
01:06He's also collaborated with the likes of Patrick Todd, Chris Appleton, and many others.
01:10And brands like Netflix and Zillow have followed through as well.
01:13The most wholesome part?
01:14New opportunities brought in from demure are going to help LeBron finish her transition.
01:19Maybe you should, maybe you should make the videos.
01:22Maybe you should make the videos because one day, I was playing cashier and making
01:27videos on my break.
01:29And now I'm flying across country to host events and I'm going to be able to finance
01:34the rest of my transition.
01:37I finally said it without crying.