Ronald Carabay (Ronnie Carabay) - Leading Internet Marketing Expert
Ronald Carabay (Ronnie Carabay) is one of the most leading internet marketing expert that provides every type of digital marketing solution to the small, medium and big business. He is a digital marketing expert that provides professional IT services.
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LearningTranscript
00:00Media consumption was dominated by offline media.
00:03Today, more than half of all the media we consume comes through digital channels.
00:08Reaching consumers through digital channels offers several advantages over traditional offline marketing.
00:14First, firms' ability to target specific consumers has increased greatly.
00:19For example, an online retailer can decide to advertise only to those consumers that have visited its online store.
00:25The second big advantage of digital marketing is measurement.
00:29Online, it's possible to track individual consumers across time and even across devices.
00:35With measurement comes the ability to optimize.
00:38Testing two different advertising campaigns, so-called A-B testing, is easy in digital marketing.
00:44Yet many firms struggle to embrace it. Why?
00:47One inhibitor for digital marketing acceptance is novelty.
00:51Digital marketing instruments are still in the flux and come and go quickly.
00:56Moreover, understanding and integrating the various digital marketing instruments is not an easy task.
01:03Surefire ways for using them don't exist, yet which potentially exposes advertisers to risk of failure.
01:09The most important challenge, however, is mindset.
01:13For 50 years, marketing executives based their decisions on intuition, experience and gut feelings.
01:19Today, marketing executives need analytical skills, at least as much as they need intuition,
01:25for a successful digital market.