Perplexity AI To Run Ads On Search App to Compete with Google and OpenAI

Benzinga
Benzinga
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Perplexity AI, an AI-powered search startup, plans to introduce ads on its app by Q4. The company is valued at over $1 billion after new funding and has faced criticism for not properly citing sources. In response, Perplexity improved its source attribution and launched a revenue-sharing program with publishers. The app answers over 200 million queries monthly and has over 2 million downloads. Perplexity aims to attract advertisers in sectors like technology and finance, with cost-per-thousand impression rates exceeding $50. The company is positioning itself as a competitor to Google and OpenAI in the AI search space.

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00:00It's Benzinga, and here's what's on the block.
00:02Perplexity AI, an AI-powered search startup, plans to introduce ads on its app by Q4.
00:08The company is valued at over $1 billion after new funding and has faced criticism for not
00:12properly citing sources.
00:14In response, Perplexity improved its source attribution and launched a revenue-sharing
00:19program with publishers.
00:20The app answers over 200 million queries monthly and has over 2 million downloads.
00:25Perplexity aims to attract advertisers in sectors like technology and finance, with
00:30cost-per-thousand impression rates exceeding $50.
00:33The company is positioning itself as a competitor to Google and OpenAI in the AI search space.
00:38For all things money, visit Benzinga.com.

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