Straight from the Expert: Online Careers Part 2

GMA Network

Would you like to be an online seller?  Let Jam Añago of Jamazing Apparel and content creator Raco Ruiz help you kickstart the future online seller in you!  Watch the second part of the Straight from the Expert episode and learn from the best to start your online career.  #GMALifestyle #StraightFromTheExpert

Transcript

00:00Hi Sissy Curls! We have a new dress. This is our Celeste dress.

00:13So you should buy this.

00:15Oh, someone commented. Huh? Someone's behind me.

00:20Oh, hi Rocco! I'm here.

00:22Oh, you're here?

00:23Yes, come with me. Come on.

00:25Okay, okay.

00:26Okay guys, this has four non-working buttons and a waist tie.

00:31So you should buy this.

00:33And Victor, we'll continue our live selling.

00:37Yes, see you later.

00:41What is up guys? Welcome back to the show.

00:43It's still me, Rocco Ruiz, and we're here on Straight From The Expert.

00:47On today's episode, we're joined by Ms. Jam Añago.

00:52Hello!

00:53Yes, Jam is in charge of Jamazing Apparel, which is an online selling platform.

00:59Jam, what can you tell us about online selling?

01:02Because I caught you in the middle of online selling earlier, right?

01:04So how is it as a business, as a whole?

01:06Well, as a business, online selling is good because you can cater any buyers around the Philippines while just being at home.

01:14When it comes to profit, it's really good and less expensive when it comes to online selling.

01:20Yes, it's like the store is coming to you.

01:22So when did you start online selling?

01:24I started online selling in 2021 during the pandemic.

01:28Because everyone is at home and as a work-from-home girly who misses shopping,

01:36what I did was reselling items from Taytay.

01:41Then we sold all of it to our friends, families, and our hometown.

01:47And after many months, it's good because we were able to manufacture our own items.

01:54So how do you make sure that your products are better than others?

01:58Well, number one, since we're manufacturing, we make sure that our items are affordable.

02:04Secondly, our items are high quality.

02:07And thirdly, our target market is very specific, which are dresses for churchgoers in the Philippines.

02:15So that's the target audience, the churchgoers.

02:18That's why you're selling Sunday dresses.

02:22Yes, it is actually inspired vintage church dresses.

02:27It looks a bit timeless.

02:28So I'm curious, there are a lot of online platforms where you can sell online, right?

02:34So what's the best for you?

02:37I've tried Facebook, Instagram, Shopee, and TikTok.

02:40But of them all, we earn more from TikTok.

02:45Let's say, from live selling, 80% of our total live selling or online revenue is from TikTok.

02:53But how about you? Do you have gimmicks when you sell online?

02:56Maybe the most I've done is viral memes.

02:59But for gimmicks, when we do live selling, we give freebies.

03:05We have discounts.

03:07And even, we have games.

03:09Something like that, to boost and show our consumers the items they're wearing.

03:16I have a question for you.

03:18Because keeping up with memes is a bit of a challenge, right?

03:20So what are the challenges you face as an online seller?

03:24Well, number one, maybe, is the bogus buyers.

03:27Ah, okay.

03:28But do you lose funds because of that?

03:31Or not?

03:32No, we don't.

03:33Just effort and time?

03:34Yes.

03:35How do you avoid bogus buyers?

03:37So what we do when they don't respond is, we really wait.

03:43Just to make sure that they're not bogus buyers.

03:46And if ever, we have bogus buyers, we make sure that we take note and block them right away.

03:53So that it doesn't happen again.

03:54Wow.

03:55Don't be bogus buyers, okay?

03:57It's a hassle for those who only earn honest living.

04:01I also thought that it might be a challenge for you if someone agrees with your designs.

04:06Or if someone sells similar items after seeing that,

04:09Wow, that's amazing.

04:10It's like their Sunday dress is on fire.

04:13Does that happen to you?

04:15Like someone agrees with your products?

04:17Yes, actually.

04:19Sometimes, our resellers sell the same item.

04:24But what we do now is, we provide exclusive designs to our resellers.

04:30So you'll make a design just for the reseller.

04:33And you have a design that's exclusive to you.

04:35Yes, exclusive.

04:36That's a good technique.

04:37So I'll just share, in my online skits, I upload 2-3 times a week.

04:42But I'm not that familiar with the technical aspects of live selling.

04:46So how often should you upload?

04:48How often should you live?

04:50What time should you upload?

04:52What are the technical aspects that you want to share with our audience?

04:56So we do live selling 3-4 times a week.

04:59And then, we have teasers that we invite our consumers.

05:06Like, at 8pm, see you guys.

05:08We have live selling.

05:10We have prepared videos ahead of time.

05:13So that our buyers will be informed.

05:16Secondly, of course, we do inventory count.

05:20So that our back office is updated.

05:23And when our customers check out, all of our items are on hand.

05:27And it will be shipped quickly.

05:29Thirdly, we do online selling for around 3-4 hours.

05:353-4 hours?

05:36Yes, directly.

05:37Is that just you?

05:38No, I already have my team.

05:40I'm with them.

05:41Since it's tiring if I'm the only one.

05:43So it's in words?

05:44Yes.

05:45Okay.

05:46Especially when it's our grand lives.

05:48They always look for me.

05:51Or special events like birthday live selling.

05:55Anniversary live selling.

05:57I should be the one doing the live selling.

06:02Can you teach me how to live sell?

06:04Sure, let's do it.

06:05There you go.

06:06G-Pad.

06:07Live selling this.

06:09So, Ms. Jamazing.

06:11Live selling G.

06:13So, what do I need to do to live sell effectively?

06:16How do I do this?

06:17Maybe, number one, you should have a cellphone.

06:20And your lights should be good.

06:22So that your buyers will appreciate the items that you're going to sell.

06:26Okay.

06:27Number two, you should know the product information of your item.

06:33What are the fabrics?

06:35What are the sizes?

06:37And what are the details of it?

06:39Okay, so I need to have a good memory of the details of the product.

06:43Yes.

06:44Number three, you should be on time when doing live selling.

06:48And number four and last, most importantly, you need to have fun.

06:53Is it as if you're just talking to your customers and you're answering their questions.

06:59So, do you have techniques to have fun with your customers?

07:02Do you have games when you do it?

07:03First of all, I call them CC girls.

07:06Number two, I'm always very energetic when I do live selling.

07:11And lastly, I say and address all their concerns properly in one item.

07:17Okay.

07:18Let's do a sample.

07:19And I'll handle you after.

07:21Sure.

07:22Let's try to do a live sell.

07:23It's like this, Rocco.

07:24Okay.

07:25Okay, CC girls.

07:26This is our dress.

07:28This is called Zarina dress.

07:30And the fabric of this is georgette.

07:32You won't like it.

07:34And it has different details.

07:36It has a zipper.

07:37It has a ribbon and collar.

07:39And of course, it's available in small, medium, and large.

07:43Okay, I'll try it.

07:45Yo, what's up, CC bro?

07:46So this is the red dress made of fabric.

07:50And it's available in size medium.

07:53Small, medium, and large.

07:55And if you buy this, your girlfriend will be very happy with you.

08:00That's the best valentine's gift you can get.

08:02Because it's red.

08:03The color of love, right?

08:05So buy one, broski.

08:07Buy one, take one.

08:08I'm just kidding.

08:09Buy one, take one.

08:10Can we do that?

08:11We might lose there.

08:12CC girls, go mine.

08:13And go mine, broski.

08:16That's okay, Rocco.

08:17You're already good.

08:18But don't forget to always check the comments.

08:21Because that is how you will communicate with your buyers.

08:25It's so fun to do live selling.

08:27I feel like I'm being lied to.

08:28I'm tired of it.

08:29I'm embarrassed because you usually do your live selling for 3 hours, right?

08:33And it just goes to show that if you're hardworking, you'll get far.

08:37Thank you so much for joining me, Jam.

08:39And thanks so much for joining us here on Straight From The Expert.

08:43And I hope you learned a thing or two about content creation, live selling.

08:47And who knows?

08:48You might be the next Jamazing, right?

08:51Selling clothes online and opening a physical store.

08:54Or you might be the next Rocco Ruiz just spreading good vibes online, right?

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