Oklahoma State Unveils QR Code Helmets for 2024 Season
Transcript
00:00Oklahoma State announcing that ahead of the 2024 college football season, the Cowboys are going to wear QR codes on their helmets. That links directly to the team's general NIL fund. So, Ollie Gordon II breaks off a 65-yard touchdown run. You try to zoom in on the back of his helmet there on the field in Stillwater and maybe send in 25, 50 bucks to help Oklahoma State football win the game.
00:30In the future.
00:31DRS, what was your take on what the Pokes are doing in 2024?
00:36Execution gets an F for this because, I mean, have you ever been to a restaurant?
00:40Let's just say like some of the restaurants now we've all been out to eat.
00:43Like, you can actually pay the bill on like the QC code like that's now on like the table itself, which I think is pretty innovative.
00:49It's pretty fun and it's easy to do.
00:51QR code.
00:52But let me tell you something.
00:53How many times have you taken out your phone to try to get that code and it just doesn't log into your phone?
00:58So, now I'm supposed to wait for a guy's helmet to appear on the field.
01:01And here's the worst part about it.
01:03It goes into the collective here.
01:04Like, if Ollie Gordon busts an 80-yard run to go over his touchdown prop for me and scores, I would like to give him the 25 or 50 bucks if I was going to donate it.
01:13Not into the general fund itself.
01:15So, the execution is poor.
01:16Now, if they really wanted to get good with the networks, like the Big 12.
01:20Who's their network?
01:21Is it Fox?
01:22Like, who's their primary network?
01:24ESPN?
01:25They have a partnership with both ESPN and Fox.
01:27Yes.
01:28All right.
01:29So, let's just go to an ESPN on a Saturday night.
01:31Like, would it make more sense that touchdown, I don't know, Cooper Cup.
01:36Like, it should pop up touchdown Ollie Gordon with the QR code on the screen for like 15 to 20 seconds.
01:43Like, if you want to do something that's actually impactful, that makes sense.
01:46It's like when you watch the Colorado Buffaloes practice.
01:48Hey, man, I got your Instagram account on the back of your jersey.
01:52I guarantee you not one person has searched any one of those players out trying to find out what their name is on the back of their jersey.
01:58Let's have better execution and also individually here.
02:01That's what the NIL is.
02:02I want to donate directly to the guy that helped me win a wager if I so choose.
02:06Not just in some general fund where the backup punter got that money when the running back was cashing tickets.
02:11How about that?