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00:00This is how this young farmer has boosted the sale of his mangoes.
00:06Mam Abou Diop is filming a TikTok video, hoping it will be a hit with his followers on social
00:12media.
00:13He's part of a new wave of agricultural entrepreneurs in West Africa who are using online platforms
00:19to sell but also to share their knowledge and make their mark in the key economic sector.
00:25Thanks to the videos I make, I've doubled or even tripled the number of customers I
00:31have.
00:33So for me, social media is something more.
00:36It's a very good marketing tool because at the beginning I used a marketing company but
00:41it didn't have any impact.
00:47Senegal's new government has prioritized attaining food sovereignty with the aim of creating
00:52more jobs in a country plagued by youth unemployment.
00:56Agriculture has been an underperforming sector and the country still imports around 70% of
01:01its food.
01:03For the young farmers, digital platforms offer new opportunities.
01:07Nogai Sen, who describes herself as an agri-influencer, manages fields for dozen clients, helping
01:13with land development.
01:15She shares videos offering tips on how to grow and harvest crops, install irrigation
01:20systems and manage farming projects.
01:23She found the majority of her clients through Instagram, where she now has over 3,000 followers.
01:30In general, the customers I work with I find on social networks.
01:34They contact me directly on Instagram, so I give them my number and then I visit their
01:38fields and now I help them with production.
01:42This innovation is still in its infancy but is quite fertile ground, with a growing population
01:47of social media users on the continent.