BetMGM Launches Single Wallet Across All U.S. States
Transcript
00:00All right. So football season is basically here. Week zero is here. Sports betters Matt. You know maybe they don't jump all in on this week. But by the time Labor Day comes and then you have the NFL they're back in. And I think we're going to start hearing stories from you know FanDuel DraftKings MGM a lot of promos different things happening with the launch of football season. So I'm not surprised to see that MGM is one of those companies doing so.
00:26Yeah. BetMGM has been working on their technology for a long time Craig and they finally I believe it's tomorrow they finally will have their single wallet single account live across all of their BetMGM online states.
00:41Nevada is the last one to go live. And that's huge for BetMGM and its parent companies MGM Resorts and Entain. Because when you think about Vegas Vegas first of all it doesn't have the DraftKings and the FanDuels.
00:54So you're already looking at when you go to Vegas a lot of these betters a majority of these betters do not have access to their online sportsbook when they go out there.
01:04Then you're also hit with the fact that Las Vegas and Nevada you still have to sign up in person.
01:11That's not the easiest thing to do on a football Sunday in Vegas Craig. It's hard enough to get a seat at a sportsbook let alone walk up to a window and open an account.
01:21So now BetMGM has it where if you live in Colorado you live in Pennsylvania you live in New Jersey when you travel to Las Vegas you don't have to do any of that now your account's already funded your account's already live and you can be betting with BetMGM.
01:38On the flip side if you're someone that goes to Vegas a lot and you use BetMGM a lot now that account is now available in all the other states including whatever home state you may be returning to.
01:52And so BetMGM thinks that this is going to be a way for them to hang on to customers for longer and bring more customers more betters into their ecosystem if those betters care about MGM Rewards right.
02:05You talk about the BetMGM Rewards program and you talk about Caesars and all these other companies that have their loyalty programs and when we get to the point of all other things being equal between these sportsbooks that will come into play.
02:21People are always looking to add value where they can and so BetMGM thinks this is this is huge.
02:28MGM CEO Bill Hornbuckle said I think it finally unlocks our database enables people to take their wallets and go home to places like Colorado still have funds that they can share.
02:38It was something that happened early in the sports betting launches Craig a lot of states had individual apps for their sportsbook so they could get it up faster.
02:46It takes more time obviously to integrate all these things and have it working at scale and now that pretty much is an issue of the past.