Soy-Powered Beauty Trends for Fall
As we transition from summer to fall, now is the best time to re-evaluate your skincare routine and ensure you use the right ingredients. Daniel Martin, celebrity makeup artist, and U.S. Soy's expert ambassador, shares all the beauty benefits of soy and how to incorporate it into your routine to achieve the season's hottest trends. With temperatures drastically changing from very hot to cool over the next few weeks and months, it's important to look at your beauty and skincare routines and ensure you keep your skin hydrated, balanced, and protected with the right mix of products and ingredients. When it comes to the most versatile ingredient to add to your beauty routine, did you know that soy is a powerhouse, dermatologist-approved ingredient that helps deliver radiant-looking skin? In fact, according to U.S. Soy's Beauty of Soy Report, nearly 3 in 4 dermatologists say soy-based ingredients can be beneficial for overall skin health, and 2 in 3 dermatologists say beauty products containing soy-based ingredients are effective in treating specific skin concerns like dryness, acne, and aging skin. While it has been a studied and trusted ingredient utilized in the beauty industry for more than two decades, many still don't know about the amazing benefits of soy, including its ability to help improve skin appearance, texture, and hydration. Here are some of Daniel's favorite soy-powered products and how to use them to help achieve radiant, glowing skin and also create some of the hottest fall looks. First, the perfect base for any makeup look starts with a good skincare routine. Soy is a great addition to skincare routines for achieving glowing, super-hydrated skin because of its hydrating benefits. A cleanser like fresh Soy pH-Balanced Hydrating Face Wash supports the skin's moisture barrier and clears impurities for a soft, healthy look. To add extra hydration and lock in moisture, a cream like Kiehl's Creme de Corps Soy Milk & Honey Whipped Body Butter helps achieve that perfect dewy finish. Soy-powered cosmetics can help boost overall skin health and hydration, locking in that moisture for a firm and supple look. You may not even know soy can be in some of your favorite cosmetics. For a fall look, using all soy-powered products, Daniel starts with the DIOR Face and Body Foundation and NARS Radiant Creamy Concealer to give a great base for the rest of the makeup. For the eyes, Daniel loves a subtle sparkle eye look with light mascara. He uses Burt's Bees Eye Shadow Trio to give eyes sparkle and shine, while Ere Perez Natural Almond Mascara lengthens lashes with that natural look. Blush is all the rage these days, so he applies Tower 28 BeachPlease Lip + Cheek Cream Blush to give that naturally flushed look. We are also seeing more neutral lips take over. The key to perfecting this look is to keep your lips hydrated and healthy. Tower 28 LipSoftie Lip Treatment looks gorgeous on everyone, so it is an amazing fall staple for smooth lips with a sheer tint. Head over to ussoy.com to learn more about all the amazing beauty benefits of soy, and start incorporating it into your routine for flawless-looking skin.
Transcript
00:00So with the temperatures drastically changing from very hot to cool over the
00:05next few weeks, even months, it's important to look at your beauty and
00:08skincare routines to ensure you're keeping your skin hydrated, balanced, and
00:12protected with the right mix of products and ingredients. When it comes to the most
00:16versatile ingredients added to your beauty routine, in fact, soy is a
00:20powerhouse, dermatologist-approved ingredient that helps deliver radiant
00:23looking skin. According to U.S. Soy's Beauty of Soy report, nearly three in
00:28four dermatologists say soy-based ingredients can be beneficial for
00:31overall skin health. And two in three dermatologists say beauty products
00:35containing soy-based ingredients are effective in treating specific concerns
00:39like dryness, acne, and aging skin. And while soy is a studied and trusted
00:44ingredient being utilized in the beauty industry for more than two decades, many
00:48still don't know about its amazing benefits, including the ability to help
00:51improve skin's texture, appearance, and hydration. That's why I'm so excited to
00:56share some soy-powered products today and how we can use them to not only help
01:00achieve radiant, glowy skin, but also to create some hot, beautiful looks for fall.
01:04First up, the perfect base for any makeup look starts with a good skincare
01:09routine. To get that glowy, super hydrated skin, soy is a great addition to
01:13skincare routines because of its hydrating benefits. A cleanser like
01:16Fresh's Soy Page Balance Hydrating Face Wash supports skin's moisture barrier. To
01:21add extra hydration all over, a cream like Kiehl's Creme de la Corpse Soy Milk
01:26and Honey Whipped Butter helps achieve that perfect, dewy finish on the body.
01:30Soy-powered cosmetics can help boost overall skin health and hydration, locking
01:34in that moisture for a firm and supple look. You may not even know that soy can
01:38be found in some of your favorite cosmetics, and I'm going to show you. For
01:42this fall look using all soy-powered products I created on Natalie as you see
01:46here, I started with the Dior Face and Body Foundation and NARS Radiant
01:50Concealer to give her a beautiful base for her makeup. Moving to the eyes, I am
01:55totally into the Subtle Sparkle with the Light Mascara. As you see on Natalie, I
02:01used the Burt's Bees Eyeshadow Trio to give her eyes that really nice neutral
02:05shine, while Aera Perez Natural Almond Mascara lengthens her lashes with that
02:10natural look. Blush is all the rage these days, so I used Tower 28's Cream Blush to
02:15give that natural flushed look. We're also seeing more neutral lips take over.
02:19The key for perfecting this look is to keep your lips hydrated and healthy, and
02:23Tower 28 Lip Treatments are perfect for this. It's a perfect fall staple that
02:28looks gorgeous on everyone. So you can head over to USSoy.com to learn more
02:32about all the amazing benefits of soy and start incorporating it into your
02:36routine for flawless looking skin.