दिल्ली के प्रगति मैदान में लगा बुक फेयर, प्रकाशक बोले प्रिंट किताबों का बढ़ा क्रेज
Delhi Book Fair 2024: दिल्ली के प्रगति मैदान में बुक फेयर का आगाज हो चुका है. बुक फेयर के पहले दिन बड़ी संख्या में लोग बुक फेयर पहुंचे. यहां मौजूद प्रकाशकों का कहना है कि पिछले कुछ वर्षों में लोगों का प्रिंट किताबों के प्रति रुझान बढ़ा है. प्रिंट किताबों में किताब जैसा अहसास होता है जिसे कई पाठक पसंद करते हैं. आप इसे पकड़ सकते हैं, पन्ने पलट सकते हैं और कागज को महसूस कर सकते हैं.
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00:00I am presently at the biggest land of Rajdhani, the Maidan Pragati Maidan.
00:04And this time, the Delhi Book Fair has been organized, which is the 28th.
00:09And many publishers have come here.
00:11Let's get to know from some of the publishers,
00:13that in the era of digital, those who sell books online,
00:17are people preferring to read digitally rather than physically?
00:21Or are people still preferring to go to the shop or order online books at home?
00:26Let's get to know. What does Vikrita tell us?
00:28I am the representative of Sonalika C.S.R. as an administrative manager.
00:32And our Sonalika publication, which runs under Sonalika C.S.R.
00:36We started the publication of Sonalika in 2019.
00:39In the beginning, we saw that in the era of COVID-19,
00:43when children are moving towards digital,
00:46we took an initiative,
00:48in which along with digital, children can also move physically.
00:51Since then, many children still prefer to read physically.
00:55Because the child does not get the feel of the book in digital,
00:58but he feels better physically.
01:00Because when he touches the book,
01:02he is not able to digest the book as much as he can digest the illustration.
01:06And because parents also want their children's reading habits to increase,
01:10and to increase reading habits,
01:12parents also prefer to purchase books between two digital.
01:16On which marketing platforms are your books available?
01:19Our market.
01:20Have you ever seen any change in sales after putting a special discount on them?
01:25If I talk about Amazon, our books are sold on Amazon.
01:29We also have our own website, Sonalika Gurukul,
01:31in which our books are sold.
01:33And there is not much difference in the discount rate.
01:37Because if we talk about quality,
01:39we already present good quality books to children.
01:42All our books are made of recycled paper.
01:44Because our motive is that we have one behind every book.
01:47Because we are saving trees,
01:49so the motive is that more books are used than recycled papers.
01:52For this motive, the discount does not make much difference.
01:55Our parents prefer to buy our books at the original price.
01:58So I am heading the Olympiad and ICSE category here.
02:02So now we have made some changes.
02:06For example, we sell books physically,
02:10and their e-books are also sold.
02:12We have Oswal books in our store and other stores.
02:16So we have seen one thing that
02:18physical books are more sold out compared to e-books.
02:24Because even today, kids of 9th, 10th, 12th,
02:32or small classes of 1, 2, 3, 4, 5, 6, 7, 8,
02:37prefer physical books.
02:40The demand for hard books is more in India now,
02:43not so much for digital books.
02:45Because the feeling of reading books
02:49is not as good as reading hard copies.
02:53So is the demand for digital books more in India or abroad?
02:57Right now, it is mostly abroad.
02:59In India, most of the hard copies are read.
03:02So which digital platform do you use to sell your books?
03:05We use the Amazon digital platform.
03:07There, e-books are sold more.
03:09So if we talk about discounts,
03:11do you give more discounts on hard books
03:14or do you give special discounts on Amazon?
03:18On soft copies, it depends on Amazon's sales.
03:22What discount do they offer?
03:24But here, we offer 20-25%.
03:27Many publishers told us that
03:29even today, kids and their parents
03:31demand more physical books.
03:34People prefer to touch their hands and read.
03:38Instead, they prefer to read digitally on TV
03:40or on their mobile, tablet, or laptop.
03:43Many professors told us that
03:45they launched e-books during the pandemic.
03:48They started selling e-books on many marketing websites.
03:51Despite giving good discounts,
03:53most readers prefer to read physical books.
03:56I am Shashi Kala Singh, ETB, Bharat, New Delhi.