OPPO has launched the Reno12 Series, which features various exciting AI features. The regional director of MediaTek and the director of the AI technology strategy at OPPO talk about these features in the Reno12 series.
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00:00My name is Rami Othman. I'm the Regional Director of Business Development and Technical Support for MediaTek in the Middle East and Africa region.
00:10MediaTek is one of the largest semiconductor companies in the world.
00:14As a matter of fact, we are the largest supplier of smartphone chipsets globally.
00:19I'm Darren Chen. I'm AI Technology Strategy Director at OPPO.
00:30My responsibilities at OPPO is to work with team on AI technology strategy, especially focusing on the roadmap and partnership.
00:40AI features in OPPO Reno12 series, which we have just launched, I think actually there's a lot of AI features.
00:49Just like, you know, the generative AI allows AI to process text, voice, and images as well.
00:59And so all the AI features are related to that.
01:02We released, you know, in our AI toolbox, which was in the smart sidebar, and we have AI speaker, AI summarize, and we can do recording summary.
01:14We can't talk about the AI features in the Reno12 series without talking about the underlying machine, which is the CPU, also known as SoC system on a chip.
01:30But more accurately, I think we should call it the NPU, because it's the Neural Network Processing Unit.
01:39It's the kind of artificial intelligence processing unit that mimics the human's brain way of working, where the neurons in our brains exchange information in electrical signals.
01:57In the past, technologies first used to be, you know, born on the desktop, and then they moved to, you know, laptop, et cetera, and then to mobile.
02:06But now AI suddenly is so important and so effective in our mobile devices.
02:13Everybody is, you know, trying to identify the hero use cases.
02:18And so I think the last two years' major milestone was, you know, large language model running on the edge with the processors by Mediatek and other companies.
02:31This is the era of the AI phone, and this was caused by the, introduced by the technology of generative AI.
02:43And this is, they always, you know, when the evolution happens, there's always not one single technologies can make it happen.
02:54The generative AI is a key motivation, but also we have the SOCs.
03:01They need to support the technology landing on the smartphone, and they need the 5G connections.
03:09They can allow the hybrid AI to work on the smartphone.
03:14So these, I think, are all the milestones that brings the technology to our users.
03:25AI phone market is growing significantly.
03:29At the end of this year, IDC, from IDC's prediction, it will have 170 million AI phones in the global market.
03:41And what OPPO is looking into is, you know, those price segment below U.S. dollar 1,000.
03:51That means most people can benefit from the price segment of the AI phones.
03:59OPPO's strategy is make AI phone accessible to everyone.
04:04So we are trying everything to democratize it.
04:08We are aiming to make generative AI feature accessible to all OPPO smartphone product lines.
04:23The chipset design takes around three years to complete.
04:26If you make a wrong decision, this is disaster.
04:31So our R&D and our regional team keeps always finger on the pulse to sense the consumer requirements,
04:41which we collect not only from the consumers, we collect from the media and press like you,
04:47collect from our design and manufacturing partners like OPPO,
04:51so that we could adjust the chipset design or the chipset specification during the project lifecycle itself.
05:02One area that I think should come, maybe the consumers don't know that,
05:07but we feel it as MediaTek and OPPO and other players, technology players, is the complexity of the models.
05:16So the large language models for generative AI in particular are becoming too many.
05:24And the load on the memory and the APU is too high.
05:29So probably we need to work all together to kind of standardize, simplify, to share in that layer.
05:40We have to continue pushing the boundaries of R&D to keep the capability of the smartphone within the same size,
05:51the same form factor and the same price.