Liverpool aims to stub out smoking for good
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00:00Millions of pounds is to be pumped into a brand new strategy to make Liverpool smoke-free.
00:05A wide-ranging approach set out over the next six years has been set in motion by council
00:10officials to stamp out its biggest preventable killer. On average, smokers in Liverpool spend
00:15almost two and a half thousand pounds a year on the habit. Now the authorities aiming to drive
00:19down the proportion of those reaching for a cigarette to just five percent by 2030,
00:24down from 17 percent this year. That's the equivalent of around 70,000 people.
00:28Smoking remains the leading cause of preventable death and illness in Liverpool,
00:32with two-thirds of smokers dying from a smoking-related disease.
00:35Smoking also costs Liverpool £623 million a year. Around £200 million is placed on
00:41health and social care costs, as well as £4 million dealing with smoke-related fires.
00:45The strategy also covers wider ambitions, such as creating more smoke-free places and robust
00:50enforcement around illicit tobacco and nicotine products and selling products to minors.
00:54The plan, known as stopping the start, was drawn up following an independent review in 2022.