(Adnkronos) - I grandi eventi sono un driver fondamentale per attrarre turisti e generare buone pratiche. In primis, sono attesi in Italia il Giubileo del 2025 e le Olimpiadi invernali Milano-Cortina 2026. A parlarne è il presidente di Enit Alessandra Priante durante una visita all’Adnkronos.
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00:00The major events have proven to be a fundamental driver for attracting tourists and generating good practices.
00:06The next meetings in Italy are the Jubilee of 2025 and the Winter Olympics Milano-Cortina 2026.
00:13The President of Enit, Alessandra Priante, will talk about them during a visit to the DN Kronos.
00:18The major event, by definition, takes place on a territory for a certain number of days
00:25and therefore, for it to work, it needs a series of actors who become the protagonists,
00:32from the destination to the structures, which then, for example, in the case of sports events,
00:39are able to host the particular events, so the stadiums but not only,
00:44and then, clearly, the whole hotel compartment of the services that is directly connected.
00:51Above all, the transport.
00:53So, we are talking about air transport, we are talking about transport on land, on rail and also by ship.
00:59So, it is a complex system, that of the major events.
01:02It is a fundamental driver, also as a promotion agency,
01:06because the major event allows to realize those that are the pillars of the strategy of a promotion agency.
01:14For the Jubilee in Rome, 35 million arrivals are expected,
01:17for a total of 105 million bookings, which will move a turnover of 16.7 billion euros.
01:23For the Winter Olympics in Milan-Cortina, 513,000 arrivals are expected,
01:27with a tourist expense of 281 million euros.
01:31In addition to the major events, Enit is looking at the SAGRE and EI Festival
01:34to promote quality tourism in Italy.
01:37The real lever of the summer 2024 will be 4,000 events.
01:40We are talking about about 28 million arrivals.
01:44This is certainly an important figure,
01:49and for a majority of them, they will be young people and families.
01:54Events, therefore, not only big, but also small,
01:58and that are the ones that guarantee the diversity of the product in Italy
02:03and the fact that the product is unforgettable.
02:05and therefore also foreigners, who will increasingly have the incentive
02:09to leave the main points of attraction,
02:12which are those obviously linked to the airport noises,
02:16and to visit our territory more widely.
02:19Clearly, all actors must be very good at designing intelligent products,
02:25and we, Enit, are on their side, not only to help them design,
02:30but above all to guarantee an adequate promotion abroad
02:34in our main fairs, and not only.