X CEO Linda Yaccarino Under Pressure as Major Advertisers Abandon the Platform Under Elon Musk's Leadership

Benzinga
Benzinga
  • 13 days ago
X CEO Linda Yaccarino has faced pressure from Elon Musk to raise more revenue and cut costs as X has struggled to attract advertisers since Musk's takeover. Major advertisers cut spending on X by 55% during the 2024 Super Bowl compared to the previous year, and many initially abandoned the platform when Musk acquired it in late 2022. Tensions have grown between Yaccarino and Musk as she has struggled to stabilize X's finances over the past year since becoming CEO. Social media consultant Matt Navarra stated that the ongoing chaos would significantly affect the morale and stability of the company's staff.

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