X CEO Linda Yaccarino has faced pressure from Elon Musk to raise more revenue and cut costs as X has struggled to attract advertisers since Musk's takeover. Major advertisers cut spending on X by 55% during the 2024 Super Bowl compared to the previous year, and many initially abandoned the platform when Musk acquired it in late 2022. Tensions have grown between Yaccarino and Musk as she has struggled to stabilize X's finances over the past year since becoming CEO. Social media consultant Matt Navarra stated that the ongoing chaos would significantly affect the morale and stability of the company's staff.
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00:00It's Benzinga, and here's what's on the block.
00:03X CEO Linda Iaccarino has faced pressure from Elon Musk to raise more revenue and cut costs
00:08as X has struggled to attract advertisers since Musk's takeover.
00:12Major advertisers cut spending on X by 55% during the 2024 Super Bowl compared to the
00:18previous year, and many initially abandoned the platform when Musk acquired it in late
00:222022.
00:23Tensions have grown between Iaccarino and Musk as she has struggled to stabilize X's
00:28over the past year since becoming CEO.
00:31Social media consultant Matt Navarro stated that the ongoing chaos would significantly
00:35affect the morale and stability of the company's staff.
00:38For all things money, visit Benzinga.com.