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Social media platform X (formerly Twitter) is facing a mass exodus as celebrities, brands, and news outlets move away, citing controversial policy changes and Elon Musk's political influence. Competition from platforms like Threads and Bluesky has made staying on X less appealing for many. The Guardian recently stopped posting on X, criticizing its toxic environment and Musk's role in shaping political discourse. High-profile departures include Barbra Streisand, who announced her move to Bluesky, and Jamie Lee Curtis, who deactivated her account with a reflective Instagram post. Actor Ben Stiller followed suit, also joining Bluesky, which has quickly gained popularity, adding a million new users in one day.

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00:00Social media platform X is undergoing a mass exodus as celebrities and brands alike announce
00:06they're moving away from the app.
00:08Prominent figures and companies alike are ditching X, formerly Twitter, as controversial
00:13policy changes and Elon Musk's role in American politics sparks dwindling user trust.
00:19With rising competitions from platforms like Threads, Instagram, and a new social media
00:24platform, for some users staying on X simply doesn't feel worth it anymore.
00:29On November 13th, UK news outlet The Guardian announced to its readers that it will no longer
00:33be posting on X, writing,
00:35"...this is something we have been considering for a while given the often disturbing content
00:39promoted or found on the platform, including far-right conspiracy theories and racism.
00:44The U.S. presidential election campaign served only to underline what we have considered
00:48for a long time, that X is a toxic media platform and that its owner, Elon Musk, has been able
00:55to use its influence to shape political discourse."
00:58When it comes to celebrities, actress Barbra Streisand announced her departure from the
01:02platform on November 14th, sharing,
01:04"...effective immediately, any comments I post will be on Blue Sky.
01:08Hashtag Twitter Exodus."
01:10Fellow celeb Jamie Lee Curtis reportedly deactivated her X account on November 12th, posted this
01:16screenshot to Instagram, and wrote in the caption,
01:18"...God, grant me the serenity to accept the things I cannot change, courage to change
01:23the things I can, and the wisdom to know the difference."
01:27In addition to Curtis, actor Ben Stiller announced his move away from X, simply writing,
01:32"...over on Blue Sky."
01:34So Blue Sky is a social media platform that launched to the public in February of 2024.
01:39A spokesperson for the app recently told USA Today,
01:42"...unlike other closed platforms, Blue Sky is an open social network that gives users
01:47choice, developers the freedom to build, and creators independence from platforms."
01:52On November 14th, Blue Sky announced on X that 1 million people joined their platform
01:58just over the previous day.

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