Kendrick Lamar's new music video for "Not Like Us" is packed with notable moments and has already garnered 10 million views in just 10 hours. The video opens with a fresh verse hinting at new music and features direct jabs at Drake, first symbolized by Lamar swinging at an Owl Piñata, the mascot for Drake's OVO Sound. A standout line, "tryna strike a chord but it’s prolly a minor," is delivered as Lamar dances on a hopscotch outline, reinforcing his allegations against Drake. The video also shows Lamar dancing with his family, with his wife wearing a 'wife beater' tank top, subtly mocking Drake's accusations of abuse. The finale depicts a crowd in Compton chanting the song's lyrics and Lamar locks an Owl in a cage, symbolically imprisoning Drake and his label, before confidently walking away.
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00:00We could actually spend years analyzing everything in Kendrick Lamar's new music video for not like us
00:06But here are some of the highlights
00:08First off the music video gained 10 million views in just 10 hours and just in case you needed that broken down
00:14That's 1 million views every hour
00:17The video starts out strong with a brand new verse
00:20Seemingly teasing new music from the rapper is on the way the first
00:24Major dig at Drake comes when Lamar starts swinging at an owl piñata the mascot for Drake's label OVO sound
00:31This scene is shortly followed by arguably the most famous line of the song trying to strike a chord
00:36But it's probably a minor while Kendrick raps and dances along a hopscotch chalk outline
00:42Doubling down on that claim Lamar also included a scene where he dances in a living room with his kids and wife
00:48Who's wearing a white sleeveless tank top commonly called a wife beater?
00:53Seemingly poking fun at Drake's claims that Kendrick was ever abusive towards his wife
00:57The video finishes out with a huge crowd
01:00Screaming the lyrics to not like us and Compton and Kendrick locking an owl again
01:05Representing Drake and his label in a cage before walking away