A Breakdown of All Drake Digs in Kendrick Lamar’s ‘Not Like Us’ Music Video
Kendrick Lamar's new music video for "Not Like Us" is packed with notable moments and has already garnered 10 million views in just 10 hours. The video opens with a fresh verse hinting at new music and features direct jabs at Drake, first symbolized by Lamar swinging at an Owl Piñata, the mascot for Drake's OVO Sound. A standout line, "tryna strike a chord but it’s prolly a minor," is delivered as Lamar dances on a hopscotch outline, reinforcing his allegations against Drake. The video also shows Lamar dancing with his family, with his wife wearing a 'wife beater' tank top, subtly mocking Drake's accusations of abuse. The finale depicts a crowd in Compton chanting the song's lyrics and Lamar locks an Owl in a cage, symbolically imprisoning Drake and his label, before confidently walking away.
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00:00We could actually spend years analyzing everything in Kendrick Lamar's new music video for not like us
00:06But here are some of the highlights
00:08First off the music video gained 10 million views in just 10 hours and just in case you needed that broken down
00:14That's 1 million views every hour
00:17The video starts out strong with a brand new verse
00:20Seemingly teasing new music from the rapper is on the way the first
00:24Major dig at Drake comes when Lamar starts swinging at an owl piñata the mascot for Drake's label OVO sound
00:31This scene is shortly followed by arguably the most famous line of the song trying to strike a chord
00:36But it's probably a minor while Kendrick raps and dances along a hopscotch chalk outline
00:42Doubling down on that claim Lamar also included a scene where he dances in a living room with his kids and wife
00:48Who's wearing a white sleeveless tank top commonly called a wife beater?
00:53Seemingly poking fun at Drake's claims that Kendrick was ever abusive towards his wife
00:57The video finishes out with a huge crowd
01:00Screaming the lyrics to not like us and Compton and Kendrick locking an owl again
01:05Representing Drake and his label in a cage before walking away