Ellevest founder Sallie Krawcheck wants to break the "boys’ club" of Wall Street.
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00:00I am working to break the boys' club of Wall Street is by founding Ellevest,
00:04which is an investing and wealth management company
00:08that was founded by, funded by, built by, built for,
00:11investing in, investing through women
00:13with a goal of getting more money in the hands of women
00:15through helping women build wealth through investing.
00:18Women don't invest as much as men do.
00:21The industry tends to be of the view
00:24that, well, it's because they're risk averse
00:26or they don't have as much to invest
00:28or they need more financial education.
00:30And at Ellevest, we were really the first to say,
00:32maybe that's not it.
00:34Maybe, in fact, the industry, which, to your point,
00:36is overwhelmingly male,
00:38maybe they built a business for themselves.
00:40I spent years of my career
00:43at the traditional firms
00:45looking to make change from the inside out.
00:48At this stage of my career,
00:51instead, founding a company
00:53that is doing it differently and really saying,
00:56okay, that's the way the game is played over here,
00:59but at Ellevest, we're really going to focus
01:01on getting women to invest
01:02and try to effect change in that way.