• 5 months ago
Discover the interview with LAAKE, nominee at the BMVA in the category "Best Song", with the music video "Electricity". He won third place!

Check the full music video "Laake - Electricity":
https://www.youtube.com/watch?v=hfwJxyUTH_U

Follow him on Instagram:
Laake : https://www.instagram.com/laake_music/?hl=fr

Credits :
Interview and edit by Sebastian Sheath and Yannick Solandt (unsigned Berlin): https://www.youtube.com/@unsignedberlin

Do you want to be part of the Berlin Music Video Awards as well? Submit your video here: https://www.berlinmva.com/submit/ We are now taking submissions.
Transcript
00:00Hey, what's your name, where are you from?
00:16I'm like, I'm from France.
00:18What brings you to the BNBAs today?
00:22We have the clip of Electricity, selected in the best song category.
00:33How would you describe the atmosphere here, maybe in three words?
00:36Go ahead, Fred.
00:37Well, I really like this place, I've been here several years before, for a clip of
00:43another project of mine, and there's always a crazy atmosphere, and I really like this
00:48place.
00:49What do music videos mean to you personally, as an artist?
01:00For me, a clip, that is to say that there is a person who is going to transform something
01:07that is only sound, into a visual object, a video graphic, and reinvent a little bit
01:18of what we had thought of as a musician, and reinvent it for the video.
01:24What's your workflow for creating music videos, what's the collaborative process, what does
01:29it look like?
01:30For me, it's a bit special, because I've been a graphic designer for years, so I worked
01:36in the image, I made all my first clips, and the image has always had a lot of importance
01:42for me.
01:43And what was the hardest for me, was to let go of that side of the image, to be able to
01:50create, to get rid of the image that I had of my songs, and to offer them to other people.
02:06What were the biggest challenges for the music video shoot?
02:09I don't know.
02:10He knew that one.
02:11Can you do it in French?
02:12I think that the biggest challenge was to be able to create emotion.
02:13For me, that's the most important thing.
02:14That is to say that today, everyone knows how to make good clips, with beautiful images,
02:15but creating emotions is always more complicated.
02:16Nice, thank you so much!
02:17Bye!
02:18Thank you!
02:19Bye!
02:20Bye!
02:21Bye!
02:22Bye!
02:23Bye!
02:24Bye!
02:25Bye!
02:26Bye!
02:27Bye!
02:28Bye!
02:29Bye!
02:30Bye!
02:31Bye!
02:32Bye!
02:33Bye!
02:34Bye!
02:35Bye!
02:36Bye!
02:37Bye!
02:38Bye!
02:39Take care!
02:40Merci beaucoup!
02:41Merci!
02:42Merci!
02:43Merci beaucoup!
02:44Merci!
02:45Merci!
02:46Merci!
02:47Merci!
02:48Merci!
02:49Merci!
02:50Thanks!
02:51Thanks!
02:52Thank you!

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