Toyota Named the Official Automotive Partner of the NFL

Bader Content Studios

Wednesday, October 11, 2023 - Plano, Texas:    The NFL season got off to a strong start with exciting games, sold out stadiums and through the roof TV ratings -  to add to this momentum, Toyota and the National Football League jointly announced they have entered into a multi-year sponsorship agreement designating Toyota as the Official Automotive Partner of the NFL and as Sonia Azad discovered, the fans are the big winners.  #nfl #toyota #partnership

Transcript

00:00Hello, Team Toyota! It is a great day because we have exciting news. What are we here to do?

00:15We are here to announce a multi-year sponsorship agreement, becoming the official automotive sponsor of the NFL. How about that?

00:24The partnership will extend beyond the bright lights of the stadiums and into football-loving communities across the country.

00:34The league's commitment to growing and prioritizing multicultural programs is directly aligned with Toyota's focus on diversity and inclusion,

00:42as it seeks to leave no one behind in its goal to provide mobility for all.

00:47Toyota is no stranger to fans of the NFL. In the 1980s, the Toyota Halftime Show first appeared on ABC's Monday Night Football.

00:55In 2006, Toyota tackled halftime sponsorship for NBC's Sunday Night Football, an engagement that remains in place today.

01:04Toyota's number one, the National Football League is number one, but the one thing that is unique is that we are never complacent.

01:11We want to make sure that we're definitely continuing to focus on being better for our customers and our fans all throughout the country.

01:18We have over 200 million fans here domestically, and we think that there's some great things that we can do with Toyota,

01:23locally, regionally, and nationally now that we're partners that will really enhance that across the board.

01:28Whether it's Toyota or the NFL, your product, your core product must be continuously strong.

01:36It has to build in because you can't really innovate from a position of weakness.

01:40That's what drives the ability to then expand and to innovate and to go into these creative new areas.

01:46And I think that's where there's this synergy because the products at the core are so strong that we can then grow together to try new things.

01:54At a regional level, Toyota also currently sponsors 11 NFL teams through its network of dealer associations.

02:01Local activations will be driven by Toyota's 1,200-plus dealers across the U.S.

02:06How are we reaching this audience? What are we doing in this market?

02:09This is much more local. This is much more media-focused. This is more event-focused.

02:13And so we take all that and create programs for each one so that we are 12 months of the year,

02:19but we're just communicating differently to our own fans.

02:22And that's what we're excited about.

02:24This is Sonia Azad in Plano, Texas.

02:27Sonia!

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