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00:00In the heart of Miami Beach, we found La Pequeña Buenos Aires, where many Argentinians live
00:08and come to enjoy life.
00:10Today, this place is hosting the worldwide premiere of Lionel Messi's Energy Drink.
00:16Hi, good morning.
00:17I'm Rishi Dang, and I work with Mass Plus by Messi, next generation beverage company.
00:22Today is the global launch of Messi's own drink called Mass Plus by Messi.
00:28It is a hydration drink.
00:30It brings positivity and inspiration and aspiration to consumers all over the world.
00:34Today is the day it's launching in Miami, his hometown, where he plays, his current
00:38home, his future home, and soon it will be available all over the United States and all
00:42over the world.
00:58What team do you support?
01:04Barcelona.
01:05How do you feel about coming here to play for Messi and to stay?
01:08A huge happiness, to enjoy the remaining years of football, and to enjoy that bed of
01:14footballers like Sergio Busquets, among others, Luis Suárez, trying to bring together that
01:19happiness of football that Barcelona brought together in 2015, winning it all.
01:23Where are you from?
01:25Venezuela.
01:26And then in this Copa América, who are you going with, Argentina or Venezuela?
01:30With both.
01:31If Venezuela is eliminated, I'd like to go with Argentina.
01:33I even went to celebrate when the World Cup was held.
01:37You bought a lot of them?
01:39Yeah, all the kids, they love it since they came out and they see it.
01:44What do they tell you about Messi?
01:46I love it.
01:48They want to be Messi or what?
01:49He's a legend.
01:50He's a legend.
01:53Oh wow, this is amazing.
01:56It's been more than I expected.
01:58It's really nice to be all over the world, knowing that I'm the only one that sells masks today.
02:03It's really nice.
02:04We appreciate it, the group and everybody.
02:07A lot of anxiety, a lot of joy.
02:12To have the honor of having Messi in Miami and to be Argentinian, or to be close to him,
02:20to know that he's here in Florida, has been a great joy for us.
02:27How was the interaction with Lionel Messi?
02:30You know, Messi is a wonderful athlete.
02:32He's very particular about what he puts into his body.
02:35He always wanted a beverage that he could drink and play sports.
02:38He's an elite athlete, he wanted a perfect drink.
02:41But he also wanted a beverage that he could share with his family, his friends, his kids.
02:46So he co-created this product that provides perfect hydration, provides positivity,
02:50and put all the right ingredients.
02:52It's natural flavors, no artificial sweeteners, no artificial colors, caffeine-free.
02:57So he created a drink that he wanted for himself and for his family and his friends.