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00:00Shiluba is preparing his latest video.
00:04This influencer uses social media to get visibility and promote his dance lessons.
00:10But until now, he had never been paid by the platforms.
00:13There has to be an incentive for me to go through all that hassle.
00:18I'm more incentivized to push and make my content more high quality if I know there's
00:25a benefit.
00:26So this is a welcome move.
00:28It shows African or Kenyan content creators that they have a space at the table.
00:35From now on, Shiluba will be paid on his mobile phone.
00:40Authorities negotiated with META directly.
00:44Kenya is hoping to create revenue through digital content.
00:49Around 20% of the population uses social media.
00:53More and more young people see this as an opportunity.
00:57It's a bit late because we've been making content for a while now.
00:59I think with financial support, a lot of people would be a lot more confident and encouraged
01:04to join the content creator space.
01:07But experts are warning that the sector is not sufficiently regulated in Kenya.
01:11How are they going to equate the kind of pay that content creators are able to make?
01:18And we already know that the algorithms are not fair.
01:21They are skewed toward the global north and not the global south.
01:25So there are a lot of shifts and changes that will need to happen while the monetization
01:32is being processed.
01:34Several platforms have faced criticism due to unequal payment received by content creators.
01:40On some social media platforms, with an equal number of views, an American earns 10 times
01:45more than an African.