What is the role of CRM system in business management
- 2 months ago
A CRM (Customer Relationship Management) system plays a crucial role in business management by centralizing customer information, streamlining communication, and enhancing customer service. It helps businesses manage interactions, track sales, and analyze customer data to improve relationships and drive sales growth. CRM systems automate tasks, facilitate collaboration across departments, and provide insights through data analytics, enabling informed decision-making and personalized customer experiences.