(Adnkronos) - Il principale appuntamento italiano dedicato alla comunicazione d’impresa e istituzionale e all’innovazione digitale è giunto alla sua diciassettesima edizione. Il Forum Comunicazione, organizzato da Comunicazione Italiana, ha infatti riunito a Milano il 6 giugno 2024 numerosi esperti e i vertici della Comunicazione, del Marketing e del mondo Digital. Al centro dell’edizione 2024 la parola “Integrability”, che fonde “integration” con “ability” e pone una sfida cruciale per il 2024: combinare narrazioni consolidate con tecniche digitali d'avanguardia, in uno scenario in continuo mutamento.
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00:00Experts and opinion leaders of communication, marketing and the digital world
00:09have gathered in Milan for the 17th edition of the main Italian meeting
00:13dedicated to the communication of institutional enterprise and digital innovation.
00:18It is the Forum of Communication, organized by Comunicazione Italiana
00:23and focused this year on the ability to integrate traditional and digital communication techniques,
00:28all enclosed in the term integrability, which merges the words integration and ability.
00:34Integrating the means of communication means thinking about a project
00:38that has the ability to speak even to more heterogeneous or transversal targets,
00:43in an indifferent way, but above all to be able to control the message of communication
00:48because you arrive on the ground and satisfy the objectives set by its campaign.
00:52The advent of artificial intelligence and digital innovations
00:56make the current period particularly interesting and stimulating
01:00in terms of communication and marketing strategies.
01:03They are helping us to create particularly interesting content,
01:09even very personalized content,
01:13and that can meet the preferences of our consumers.
01:19By adopting new technologies in the field of communication
01:23and sharing their experience, it is possible to support customers
01:27in the transformation of communication techniques and strategies.
01:30The best way to accompany our customers is to be the first to do it,
01:34try it, get your hands dirty, experiment and then bring our experience
01:38directly to our customers' benches, so as to save them time and provide concrete solutions.
01:44Organizations must in fact be guided towards the optimization of integration
01:49between traditional methods of communication and digital innovations.
01:53Thanks to three areas of intervention.
01:55The first is to understand, in addition to the audience,
01:58also the customers, the consumers of our customers.
02:02The second element is the ability to experiment in a safe environment
02:07and, finally, the ability to be quick in implementation,
02:12in measurement and in learning,
02:14so as to continue to invest in innovation that has real value.