The songstress and entrepreneur spoke exclusively with ESSENCE at her Los Angeles Fenty Hair launch party
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🛠️
LifestyleTranscript
00:00 I would say the most iconic hair ever for me, definitely short black pixie.
00:05 For sure. I love a good mullet. I am weak for a mullet.
00:11 Hello guys, it's Rihanna and I'm here with Essence. Shout out to you guys.
00:16 Positive commotions, that's the first time I've ever heard that. I love it.
00:24 I mean, we have been waiting to do this for such a long time that just to see the reception and the excitement
00:32 just before people even meet the product, you know, like that's what we want.
00:37 We want people to be excited about it, but I can't wait for them to actually meet the product.
00:41 Once they get to the product, my work is done because they're gonna fall in love with everything.
00:46 I don't have to convince anybody of anything after that.
00:49 Well, Fenty Hair is for all hair types. There's a product for every different hair type,
00:54 all of your needs, and some of those products actually blend through for all hair types.
01:00 So shampoo, conditioner, there's a deeper conditioner for people with more moisture needs
01:06 and who need a little bit of repair and hydration.
01:09 There's the protective type for people that need a little bit of protection or blow dry their hair a lot or use a lot of heat.
01:16 Edge control, people that like braids, edges. That's me all day.
01:20 Today I used the home curl, I used the jelly type, which is the styling gel, and I also used the controlling type, like edge control.
01:28 Every creative outlet, hair has been a huge part of that, a huge part of the storytelling, and that's how I wanted to approach.
01:37 I just used me as an example. I wear different types of weaves.
01:42 Everything has a different texture, a different color, a different need, and I wanted products to perform for each of those.
01:49 But most importantly, I needed them to repair and strengthen hair no matter what,
01:54 because I don't need to go bald just trying to be cute.
01:57 (upbeat music)
02:00 (upbeat music)