• 6 months ago
(Adnkronos) - “Ci sono colleghi che si mostrano sui social per far capire che persone sono, altri invece che scelgono il social come appendice della propria professione, facendo divulgazione e dando le informazioni corrette in un mondo che ne dà tantissime e spesso anche sbagliate. E' importante che un'associazione come la nostra decida un suo comportamento etico di comunicazione”. Lo ha detto Giovanni Menchini presidente di Aida (Associazione italiana dermatologi ambulatoriali) intervenuto al simposio ‘Codice Etico e social Media’ nel corso del Congresso nazionale dell’associazione a Riccione.

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00:00It is clear that now you can no longer stay without communicating to the public in a correct way
00:11your expertise, your profession. Obviously there is a bit of confusion between what
00:18is the professional figure and the human figure, something that used to happen normally in villages.
00:23The doctor was a well-known person, so the two figures were not divisible.
00:29And today perhaps it is returning to that setting, which is the global village.
00:34In the end everything comes back. The problem is that the lack of behavior or a lack of
00:42information on how to communicate outside then involves incorrect information and
00:49a wrong approach to the patient. Consequently, what is really important is to understand
00:55what the phases are and how to communicate to patients their behavior, their profession.
01:03Because without this, communication could be wrong and detrimental not only to the patient
01:10but also to their professional figure.

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