On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.
A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.
By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.
A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.
By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.
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MotorTranscript
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01:50Welcome, welcome everyone.
02:02So tonight we celebrate the advent of a new era.
02:08It all starts with a thunder.
02:11The sound of Folgore coming to life.
02:15We're about to dominate the disruptive force of nature
02:19with the power of human genius and creativity,
02:23inspired by Leonardo da Vinci,
02:26who embodied the excellence of the Italian spirit.
02:31And we honor its birthday today.
02:35He stepped into history, pushing humanity into the future.
02:40He marked the beginning of a new era combining art with science,
02:45just as Maserati did in the automotive world,
02:49breaking boundaries and redefining rules.
02:53Maserati has always marked a change and keeps doing it.
02:58And when we think about the future and innovation,
03:02art and science are the heart of every human revolution.
03:08Please welcome to the stage astrophysicist Edvige Pizzulli.
03:14APPLAUSE
03:23We all fear flying,
03:26but some still want to try it, just like Leonardo da Vinci.
03:31And like another Italian, Galileo Galilei,
03:36the father of the scientific method and the inventor of the telescope.
03:43Thanks to the telescope, we begin to see where our naked eyes can't,
03:48and the universe becomes an immense space to explore.
03:53And it's by bettering Galileo's telescope that today we, astrophysicists,
04:00can observe how galaxies formed after the Big Bang,
04:04how black holes grow, how a star forms in a gas cloud.
04:10Galileo and the telescope.
04:15Well, Galileo didn't invent it. The telescope was already invented.
04:20But this is just a detail that makes no difference.
04:25Galileo does another revolution.
04:29He takes this tube and points it to the stars.
04:35One of the greatest jumps toward the universe, it's not an invention.
04:40It's much more. It's a paradigm shift.
04:44Taking something that already exists and making something new out of it.
04:50Finding possibilities that no one has even imagined before.
04:55Sometimes, innovating is harder than inventing.
05:01Because seeing new things where no one has ever looked before,
05:06it's relatively simple.
05:08We're succeeding when everyone else is looking at.
05:13This is what true visionaries do.
05:16Embracing new vision, changing perspective, asking new questions.
05:22It's watching the sun moving across the sky, as everyone does.
05:29But at some point, it's seeing.
05:32Understanding that it's not the sun moving, it's the Earth.
05:38It's thanks to these revolutions that today we observe new planets,
05:45new galaxies, new stars.
05:48Because in the way we explore the universe,
05:52and in the way we create innovation,
05:54there is still the spirit of Leonardo and Galileo.
05:59There is science, there is the art of science, but there is also art.
06:06And only by merging these two different perspectives,
06:11we can build strong wings and take flight.
06:15And let the desire win over the fear of falling.
06:22So, look up at the sky.
06:28Be ready to embrace our next journey into innovation.
06:34Welcome to Maserati's new electric era.
06:38Made in thunder, this is Fulgore Day.
06:52ELECTRONIC WHIRRING
06:59EXPLOSION
07:01ENGINE REVVING
07:08ENGINE REVVING
07:15ENGINE REVVING
07:22ENGINE REVVING
07:36ENGINE REVVING
07:41EXPLOSION
07:44EXPLOSION
07:48ENGINE REVVING
07:51EXPLOSION
08:02ENGINE REVVING
08:10ENGINE REVVING
08:17ENGINE REVVING
08:38EXPLOSION
08:42EXPLOSION
08:47ENGINE REVVING
08:51EXPLOSION
08:59EXPLOSION
09:04CHEERING AND APPLAUSE
09:07EXPLOSION
09:10Buonasera a tutti. Good evening.
09:15Wow, this is quite a special moment.
09:19To share with you for the very first time the new GranCabrio Fulgore.
09:25Our latest creation in the Maserati Fulgore line-up.
09:30It represents the true essence of Maserati.
09:35The perfect combination of performance and Italian style.
09:42Together with our engineers in Modena, we harnessed the incredible power of electrification.
09:49This force of nature by using cutting-edge technology derived directly from Formula E.
09:57The result delivers incredible handling in the authentic spirit of the Tridente.
10:05A true symbol of confidence.
10:09And it is this performance that also creates these incredible proportions.
10:15I mean, just look at these beautiful shapes.
10:19The GranCabrio is a true piece of art.
10:23It is a rolling sculpture.
10:26And nothing more than this combination of performance and Italian style is synonymous with pure allegria.
10:36It is this unexplainable emotion that you will feel when you're behind the wheel of the GranCabrio.
10:44And your senses will blend effortlessly with the embrace of the natural elements.
10:50Rarely can you witness such an important point in time in our history.
10:59Tonight, we open the door to a new era for Maserati.
11:05And allow me to share this very special moment with part of the Maserati family.
11:11The makers who worked on the Forgotta project.
11:35Buonasera.
11:47And welcome to this defining moment for the Maserati brand, the Maserati team, and the future of luxury mobility.
11:57For 110 years, Maserati has represented Italian excellence globally.
12:03By staying true to our values of innovation, creativity, design, performance, and luxury.
12:14Today, we ride the future.
12:17Thanks to our team, we made this moment possible.
12:24We own our destiny.
12:26We lead the change.
12:28We are on the offense, always.
12:31Maserati is in fact the first luxury car brand to make full electric range a reality.
12:37The future is now.
12:39The future is made in thunder.
12:42We are Maserati.
12:44We turn the future on.
13:01We are Maserati.
13:04We turn the future on.
13:07We are Maserati.
13:10We turn the future on.
13:13We are Maserati.
13:16We turn the future on.
13:31We are Maserati.
13:34We turn the future on.
13:37We are Maserati.
13:40We turn the future on.
13:43We are Maserati.
13:46We turn the future on.
13:49We are Maserati.
13:52We turn the future on.
13:55We are Maserati.