When image architect Law Roach is behind a look, it's 10s across the board. The man himself talks us through some of his most iconic career moments thus far to working with #tomdaya, Megan Thee Stallion's SNL double-duty debut and the Disney show that connected him to Celine Dion.
Director and Cinematographer: Clarence Fuller
Editor: Jai Love
Production Swing: Anthony Lavino
Sound Mixer: Helian Zhang
Production: Production Squad
Senior Video Producer: Stephanie Romero
Associate Video Producer: Kellie Scott
Hair Stylist: Antoinette Hill for MMG
Makeup: Tiffany A Lucio
Executive Director, Creative: Alexa Wiley
Graphic Designer: Natalia Sztyk
Executive Director, Entertainment: Jessica Baker
VP, Social: MacKenzie Green
Director and Cinematographer: Clarence Fuller
Editor: Jai Love
Production Swing: Anthony Lavino
Sound Mixer: Helian Zhang
Production: Production Squad
Senior Video Producer: Stephanie Romero
Associate Video Producer: Kellie Scott
Hair Stylist: Antoinette Hill for MMG
Makeup: Tiffany A Lucio
Executive Director, Creative: Alexa Wiley
Graphic Designer: Natalia Sztyk
Executive Director, Entertainment: Jessica Baker
VP, Social: MacKenzie Green
Category
🛠️
LifestyleTranscript
00:00The way you know you've created an iconic look is that people wear it on Halloween.
00:08It becomes a Halloween costume.
00:09Hey, what's up? It's me, image architect Law Roach, and we're going to go behind the scenes with Who What Wear.
00:20Ari was so excited, and she looked so beautiful that night.
00:24I remember just her being nervous and excited all at the same time, which everyone is when you go to the Met.
00:29It's a lot of cameras.
00:30The thing about the Met is that all the nerves and everything is just getting there.
00:36And once you're there and you walk up the stairs and you go into the actual ceremony, it's over so fast.
00:41But just the anxiety of getting ready and being on time is the stressful part.
00:48I love when I get the opportunity to be a part of someone's first, because I think that's a memory that no one will forget.
00:55And then Ariana is so iconic.
00:57We'll revisit that look for years and years and years.
01:00There'll be a retrospective of her career, her life, and you'll see that dress and other dresses and maybe some ponytails.
01:09I always tell her I feel like her ponytail should be in a Smithsonian.
01:15The theme for that year was camp.
01:17What's more campier than a Disney film?
01:21But it was a real story in that sometimes Zendaya calls me her fairy godbrother or godmother, depending on how I'm acting that day.
01:28The story was that she was leaving Disney and this was before Euphoria premiered.
01:35And so it was kind of her shedding, not shedding her Disney image, but just moving into more of her.
01:42Because, you know, Rue is totally different from KC, like way, way different from KC.
01:49And so that was to pay homage to her career as this Disney princess.
01:54We knew when Euphoria premiered that people would get to see a whole nother side of Zendaya, the actress.
02:01And a lot of people didn't see this, but she actually lost her glass slipper at the top of the stairs.
02:06So that was like the final hurrah and paying homage to Disney, which gave her the start of her career.
02:13So this, I'm really proud to say, this was actually one of the first viral fashion moments.
02:21I got a call from my manager at the time, really casually.
02:25She said, oh, Celine's team called and she wants to meet you.
02:30You know, I was like, Celine who? Like Celine Dion.
02:33I said, who?
02:35She said, Celine Dion, fool.
02:37So I went to the Billboard Awards to meet her.
02:43I waited for her in her dressing room.
02:45She came in the dressing room and she said, I've been following your career because my kids watch KC Undercover and you dress KC.
02:57What that outfit and that image did was disrupted the way people think about and thought about Celine.
03:05We were used to this very glamorous beads and sequins and rhinestones and the voice and the personification of the diva.
03:16And to see her in streetwear and she was wearing this Vat Motte tribute, Titanic tribute sweatshirt and just some jeans and a sandal in a bag.
03:26And I think that it really kind of messed people up.
03:29It's like, oh, wait, like Celine Dion's a real person.
03:32You know, I did it because Celine Dion is one of the coolest people I've ever met in my life.
03:38And her knowledge of fashion and construction and couture and designers is so vast.
03:46And I learned so much from working with her.
03:50And when I found out who she really was, was on the inside, not the image that we had all created of her on the outside.
03:57I'm like, of course you would want to wear this sweater.
04:00Of course.
04:01Kerry Washington at the Vanity Fair party.
04:03She was wearing Zuhair Murad couture.
04:05I love this collection.
04:06The collection was based on Egypt and Egyptian goddesses.
04:09And when I think of Kerry, I think of her in that way.
04:12When I saw it, I just thought it was so amazing.
04:14It was encrusted.
04:15And it just made me feel like this is something that Cleopatra would have worn.
04:19There was a little pushback because I think someone else said that it's too costumey.
04:23But I'm like, it's a moment.
04:25You know what I mean?
04:27And don't let other people's fears or something that makes someone else uncomfortable, don't let them project that onto you.
04:37She ended up wearing it.
04:38And she called me the next day.
04:39She was like, you were right.
04:40She's like, as soon as I walked through the door, everyone was saying how great I look.
04:44Everyone was saying that the dress, that it was so interesting and so beautiful.
04:47And she looked so regal.
04:49And that night, Tracee Ellis Ross actually wore something from that collection as well.
04:55Here are these two, you know, goddesses, queens, if you will, in the same party, in the same collection.
05:02Point of the story, the moral of the story is that I'm always right.
05:05And whoever tells you different is always wrong.
05:10She was wearing custom Armani Privé.
05:13That was one of the things.
05:15COVID was such a traumatic, devastating time for the world.
05:21Looking back at it, it was a couple of things that came out of it that end up being beautiful moments, right?
05:28One being the entire world was going through the exact same thing at the exact same time.
05:35And we all got a chance to just sit still.
05:39Second, myself and her entire family got to literally be in that room so close to her when she won her first Emmy.
05:52And it was just so much love and joy and excitement.
05:56And we were all so proud.
05:58And we got to run up and hug her and just wrap our arms around her and surround her with love the entire night.
06:05And had it not been in lockdown, we wouldn't have shared that moment with her the way we did.
06:11It's one of my fondest moments of being around her.
06:15I looked an absolute mess.
06:17Everybody else had on black.
06:19And here I am with this, like, rusty orange tracksuit.
06:22I don't know what I was thinking.
06:24But I also didn't think that I would...
06:26You know, you take it for granted.
06:28She's sitting in front of a little computer screen.
06:30And, you know, I didn't know that it was capturing as much as it did.
06:34Still, you know, wrong outfit, but right time.
06:37And I'll always remember that moment.
06:40So I got the call from Sam, the creator and director of Euphoria, Sam Levinson.
06:48He asked me.
06:50This was all in, like, heavy, heavy lockdown.
06:53So I never got a chance to sit with him.
06:55Everything was done from Zoom and a bunch of conversations.
06:59It was great.
07:00It was challenging for that reason.
07:02You know, I wasn't able to physically be in the room with her or around her.
07:06But it was also I felt so creative.
07:08And for that look to come out and to get the type of love that it got was really incredible.
07:15I'm super proud of that because I got to add costume designer, you know, to my resume.
07:20And I think that dress will become iconic because I think that film is something that people will go and reference, you know, 20, 30, 40 years from now.
07:29And for me to have a little small piece of that legacy, it makes me really proud.
07:35I've been actually dressing Tom for a few years now.
07:38I think Tom is the ultimate movie star.
07:41And, you know, he works and he promotes his film.
07:44And then he kind of disappears for a while, which is really great.
07:47He has still a mystique around him that people are still trying to figure out, I think, and what makes him so appealing to people.
07:55Before him and Zendaya's relationship was public, when you get to dress the two leads from a major movie, it's always a big accomplishment.
08:05It's a lot of work, but it's a big accomplishment.
08:08And Emma Watson wearing Alexander McQueen, our relationship is really new.
08:13I am a firm believer that the universe puts you in people's lives exactly at the moment you're supposed to be there.
08:18She said, you know, would you consider working with me?
08:20I'm like, would you consider working with me?
08:22Emma is iconic on her own.
08:25She has a way of describing, you know, the feeling of things that she likes.
08:31And I think I style from an emotional place.
08:35And I think she wears clothes from an emotional place.
08:37And she's also really a champion for trying to help fashion become more sustainable.
08:43And I think that's one of my biggest profiles.
08:46The easiest way to become or do something that's sustainable is to wear clothes that someone else has already worn.
08:52It's the easiest way. It's a no-brainer, right?
08:54You know, go to a thrift store, a consignment store, a vintage shop, and buy something that already has a life.
09:00And, you know, continue to give it a life and give it away to someone else, hand it down, or even resell it.
09:07So I think that, you know, that really brought us closer.
09:11Well, I've done SNL a few times.
09:14One thing I will tell you guys about Megan Thee Stallion that you might not know
09:18is that she is the nicest, sweetest, most patient person I think I've probably ever met.
09:27And Saturday Night Live is nerve-wracking.
09:30And when someone is that nice, it makes you want to work extra, extra hard for her.
09:34I think she did incredible. I think she looked incredible.
09:37The picture you saw was her walking into 30 Rock in a full, pee-pee pink, Valentino look.
09:45That was a tough one.
09:46That night, Zendaya was being honored as CFDA's fashion icon.
09:51So we felt like that it had to be amazing, especially after Rihanna's look.
09:57Rihanna is kind of, you know, and, you know, we know that we could never top Rih, but we wanted to be a close second.
10:06And I also wanted to be young, and we chose red because red is always, to me, it's the color of power.
10:13Zendaya has that body and those abs, and, you know, why not?
10:17It was the night to really go for it.
10:19That look has become iconic, and I say it because the way you know you've created an iconic look
10:26is that people wear it on Halloween. It becomes a Halloween costume.
10:32If you have never done anything or worn anything that has become a Halloween costume, you are not iconic.
10:47When it comes to American fashion, that is the top of the top.
10:51And, you know, for me to be the first ever stylist to be recognized, you know, I'm overjoyed and then I'm nervous
10:58because I have to give a speech in front of these people that I look up to and grew up wanting.
11:06And, you know, me coming from where I came from, like, most of these clothes weren't affordable.
11:13And now, like, these people know my name, and I'm friends with some of them.
11:17And it's just, the biggest thing of it is that I hope that I am an example that any and everything is possible.
11:27If you really stick to the core values that you're taught by whoever raised you, you know, work really hard,
11:36be kind to people, treat people the way you want to be treated.
11:39I've impressed and done things and hopefully shifted culture a bit with that.
11:45The CFDA is recognizing me and honoring me with this award that no one else has gotten previously.
11:52So, it's, you know, I'm just, I don't know how to feel, I'm happy.
11:56Hey guys, thanks for tuning in and let me know which of these looks were your favorite.
12:01Comment down below.