The Roar - Sunderland finances deep dive with Sunderland Echo football writers James Copley and Phil Smith - watch part two on Shots!TV
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00:00 There needs to be a level of owner investment. We probably need to see them acknowledge that
00:04 Ross Stewart, there aren't many of them around and maybe you have to push the boat a little bit
00:09 further to get that more established option. But fundamentally, they need to appoint a good head
00:14 coach, they need to make better decisions than other teams appoint head coaches, they need to
00:17 make better recruitment decisions than other teams, they need to assign the best, they need to make
00:22 the best loan decisions, which they made good ones the season before this one, but not as good ones
00:27 this time.