One in four adults prefer it firm in the bedroom - when it comes to mattresses, at least.
But a study of 2,000 adults revealed 28 per cent thought they'd prefer a firm mattress only to realise they need something softer.
And 23 per cent are currently sleeping on something they’re not totally happy with.
To show how to make the right decision, eveSleep created an updated version of the children's classic 'The Princess and the Pea'.
At a pop-up event, they created two stacks of mattresses - with one hiding a giant size pea underneath.
Consumers were put to the test to see if they were sensitive sleepers and could detect the hidden ‘pea’ while lying on a stack of mattresses.
Lisa Richards from the online mattress maker, which commissioned the research to launch wunderflip, its double-sided adaptive comfort range, said: “Sleep isn't just a luxury, it's a necessity for a healthy life - the right mattress is your partner in achieving that rejuvenating rest.
“It's about finding the perfect balance of support and comfort to ensure you wake up every morning feeling refreshed and ready to take on the world.
“Your mattress plays a crucial role in the quality of your sleep, affecting everything from your mood to your productivity the next day.
“That’s why we’re helping keen snoozers make the right choice when shopping online, giving them a choice of two different comfort ratings.”
The study also revealed of those who don’t like their current mattress, 43 per cent said it causes them more discomfort than it does relief.
And sleeping on an unsuitable mattress is most likely to lead to pain in the lower back (56 per cent) or the neck (36 per cent).
While 27 per cent will feel the strain across the shoulders, and 14 per cent will even report pain in their legs.
More than a quarter (26 per cent) even admit the quality of their mattress will ‘very much’ impact their mood on any given morning.
And 32 per cent admit they have trouble falling asleep regularly, according to the OnePoll.com figures.
The ‘Bed Battle: Team Firm vs Team Soft’ experience will take place at Gallery@Oxo in London’s Southbank from Thursday 2nd May to Sunday 5th May.
Lisa Richards added: "You might not know what you want until you’ve tested a few different mattresses, which can be tricky especially if you’re buying it online.
“That’s why we’re inviting people along to find out whether they’re a ‘firm’ or ‘soft’ sleeper by experiencing both sides to avoid an expensive mistake.”
But a study of 2,000 adults revealed 28 per cent thought they'd prefer a firm mattress only to realise they need something softer.
And 23 per cent are currently sleeping on something they’re not totally happy with.
To show how to make the right decision, eveSleep created an updated version of the children's classic 'The Princess and the Pea'.
At a pop-up event, they created two stacks of mattresses - with one hiding a giant size pea underneath.
Consumers were put to the test to see if they were sensitive sleepers and could detect the hidden ‘pea’ while lying on a stack of mattresses.
Lisa Richards from the online mattress maker, which commissioned the research to launch wunderflip, its double-sided adaptive comfort range, said: “Sleep isn't just a luxury, it's a necessity for a healthy life - the right mattress is your partner in achieving that rejuvenating rest.
“It's about finding the perfect balance of support and comfort to ensure you wake up every morning feeling refreshed and ready to take on the world.
“Your mattress plays a crucial role in the quality of your sleep, affecting everything from your mood to your productivity the next day.
“That’s why we’re helping keen snoozers make the right choice when shopping online, giving them a choice of two different comfort ratings.”
The study also revealed of those who don’t like their current mattress, 43 per cent said it causes them more discomfort than it does relief.
And sleeping on an unsuitable mattress is most likely to lead to pain in the lower back (56 per cent) or the neck (36 per cent).
While 27 per cent will feel the strain across the shoulders, and 14 per cent will even report pain in their legs.
More than a quarter (26 per cent) even admit the quality of their mattress will ‘very much’ impact their mood on any given morning.
And 32 per cent admit they have trouble falling asleep regularly, according to the OnePoll.com figures.
The ‘Bed Battle: Team Firm vs Team Soft’ experience will take place at Gallery@Oxo in London’s Southbank from Thursday 2nd May to Sunday 5th May.
Lisa Richards added: "You might not know what you want until you’ve tested a few different mattresses, which can be tricky especially if you’re buying it online.
“That’s why we’re inviting people along to find out whether they’re a ‘firm’ or ‘soft’ sleeper by experiencing both sides to avoid an expensive mistake.”
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FunTranscript
00:00 Definitely like it soft.
00:01 I like it firm. Solid as a rock.
00:04 I do not want it firm at all. I'd like it soft.
00:14 I would say I prefer it firm.
00:17 I just can't sleep if it's too firm.
00:19 It's got to be squidgy, it's got to be cosy and comfy.
00:21 I think the sleep setup is important because it just allows for a good night's sleep.
00:28 All the blankets.
00:30 I actually quite like a little bit of light in my bedroom.
00:32 But first it's got to be dark.
00:34 I'm not bothered about it being too dark. I don't mind.
00:37 Definitely like it pitch black, no sound.
00:40 Maybe a bit of music.
00:41 We're really excited to be hosting this Eve Sleep event for the general public.
00:50 As a nation we really struggle to know whether we're a soft sleeper or a firm sleeper,
00:55 especially when buying online.
00:56 So today the general public can try out our new innovative Wonderflip mattresses,
01:00 which is a double-sided mattress which has two comfort ratings within the one.
01:04 Like if you sleep on your back you might like it firmer.
01:12 If you're a side sleeper you want it softer.
01:15 My sleep position, is it the foetus where you're like rolled over but sometimes stretch the arms out?
01:21 Every possible position I move around quite a bit, like an acrobat.
01:24 I definitely starfish, which is always fun.
01:28 I guess buying without trying is the biggest error that I make.
01:39 I just buy online without giving it a proper go.
01:41 To be able to come into a space in central London where you can actually try out a mattress before you buy,
01:47 it's just a really good option to have.
01:49 I've never tested mattresses before, you know, they're just something that I've always had.
01:55 So it's such a good idea and now I know that I definitely like it soft.
01:58 (upbeat music)
02:01 [BLANK_AUDIO]