Is PRIME bad for you? Well it might be if they sponsor you. KSI and Logan Paul's drink sponsor UFC stars like Israel Adesanya and Alexander Volkonovski, while in football soccer they sponsor Arsenal, Barcelona, Borussia Dortmund and Manchester City striker Erling Haaland, that's not to mention NBA
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GamingTranscript
00:00OH MY GOD, NOOOOO!
00:02What is the Prime Curse, and why might it actually be true?
00:05KSI and Logan Paul's drinks brand now sponsor some of the biggest teams and athletes in the world.
00:10But let's take a look at how some of them have done since the announcement.
00:13In NBA, the Lakers had their worst regular season finish in 20 years.
00:17While the Raptors had their worst season since 2011.
00:20In football, Bayern Munich lost their league title for the first time in 11 years.
00:24While Arsenal and Barcelona also look set to lose out on their title.
00:28Merling Holland has gone from one of the world's best players to being accused of ghosting big games.
00:33And in the UFC, Volk and Izzy both lost their titles shortly following their prime sponsorships.
00:38And then of course, there's Ayesha Speed.