Hot Clicks: Fans Are Not Yet in Stands, But Sponsors Are

Professional Soccer has given everybody a preview of what fake fans in the stands could look like for all sports.

Transcript

00:00 Sports are back, fans are not,

00:02 but that hasn't stopped soccer from bringing them in,

00:05 virtually, and of course,

00:06 attaching a corporate sponsor to it.

00:08 Coca-Cola is reportedly paying $5 million

00:11 to sponsor Coppa Italia, and thus Liga Serie A

00:14 already put in computer-generated fans in red

00:18 to match the brand.

00:19 And while none of those fans in the stands can enjoy a Coke,

00:23 I suppose they are hoping those watching at home will.

00:26 This may take some time to get used to,

00:28 but I guess the thought is sports and a beverage

00:30 go together just as well as sports with fans.

00:34 All right, I'm gonna head to the fridge now.

00:36 [BLANK_AUDIO]