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00:00 People are willing to pay, but there's finding another way to get their money which is fair to everybody.
00:05 We want people to come here and we don't want them to have to pay through the nose.
00:09 And we have to absorb lots of costs, but this is a tourist tax that would be...
00:14 We'd be collecting it for the council. It's not to do with our profits at all.
00:18 But we already pay so much already towards the benefit of our visitors on the town.
00:25 And all our guests would say they'd pay a tourism tax and it's even been suggested that the beaches are ticketed
00:31 because the beaches and the actual seafront itself are where most of the problems occur.