A huge extension, interactive changing rooms, and a limited edition collection only available in Manchester await shoppers at the reopened city centre site.
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00:00We take a look inside River Island's newly refurbished Manchester Arndale store.
00:06A huge extension, interactive changing rooms and a limited edition collection
00:10only available in Manchester await shoppers at the reopened city centre site.
00:15Fashion fanatics now have a whopping 13,947 square feet to explore
00:21after a major makeover to River Island's Manchester Arndale branch
00:25following the upsizing of their Trafford Centre store last May.
00:28Alongside new floral beachy decor,
00:30the new and improved location features a fully immersive retail experience.
00:35The expanded fitting rooms come kitted out with tablets for interactive shopping,
00:39and guests can now make use of self-checkouts on each floor.
00:44All the usual River Island fare is available at the branch,
00:46including women's clothing and accessories, including a much bigger holiday shop section,
00:51men's, featuring everything from casual wear to smarter apparel,
00:55and kids wear, which includes the Ri Baby range.
00:58Launch celebrations are ongoing between the 25th and the 28th of April
01:02and include a spin the wheel, free coffees, a live DJ and a pop-up flower cart.
01:07Plus, the first 50 customers who spend over £55 on each day
01:11will get their hands on a limited edition tote bag.
01:14Mancunians looking for a new summer wardrobe can make selections
01:17from the exclusive 19-piece Boho-inspired collection,
01:21ideal for the sunnier months, that's only available to shoppers at the Arndale venue.
01:26Shoppers may also see staff with giant River Island bags wandering the shopping centre
01:30and handing out scratch cards with discounts across the weekend to celebrate the brand's relaunch.