PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) menargetkan pengguna baru super apps digital Banking BRImo bisa mencapai 40 juta pengguna di 2024. Untuk menggenjot target pengguna BRImo di 2024, salah satu cara yang digunakan perseroan yakni dengan memakai digital campaign.
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00:00We go to other information, the chairman of PT Bank Rakyat Indonesia, Persero TBK,
00:04targets new users of Super Apps Digital Banking, BRIMO,
00:08can reach 40 million users in 2024.
00:11To meet the target of BRIMO users in 2024,
00:15one way to use Perseroan is by using a digital campaign.
00:23PT Bank Rakyat Indonesia, Persero TBK,
00:25targets new users of Super Apps Digital Banking, BRIMO,
00:28can reach 40 million users in 2024.
00:32In addition, the target of BRIMO users
00:35shows BRI's commitment as a bank
00:37that provides a one-stop financial solution
00:40for the people and customers.
00:42According to the Director of Retail Funding and Distribution, BRI Andrianto,
00:47to meet the target of 40 million BRIMO users in 2024,
00:50one way to use Perseroan is by using a digital campaign.
00:55By using a digital campaign,
00:56BRI's partners, especially the people below,
00:59can understand the function and various conveniences
01:02in BRIMO Super Apps
01:03that can be used by people in daily activities.
01:07We have a tagline,
01:09One Day In Life With BRIMO.
01:12What does it mean?
01:14All the circles in BRIMO are actually
01:17the places where people start from waking up in the morning
01:21until going to bed.
01:23All of it is related to BRIMO.
01:25We have to set an example,
01:29especially how to use it.
01:31That's the most important.
01:32Sometimes we just invite people,
01:35but we don't understand what the function is.
01:37If we just say BRIMO, what is BRIMO?
01:41The most important thing is that
01:43BRIMO can be used for example,
01:45we set an example, we give the steps.
01:48PT Bank Rakyat Indonesia,
01:50Persero Tbk notes that the number of customers
01:52or active users of BRIMO is 34 million.
01:55The number of BRIMO users increased 32.5%
01:58year-on-year.
01:59Until October 2023,
02:01BRIMO Super Apps noted that
02:03the number of transactions reached 2.46 billion transactions,
02:06grew 73.88% annually.
02:10Meanwhile, for the nominal transaction
02:12reached Rp 3,353 trillion,
02:15grew about 60.83% annually.
02:20From Jakarta, Syamsul Fudin,
02:22Rahar Jopatmu, IDX Channel.