John Calipari Leaves Kentucky for Arkansas: NIL Implications

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00:00Sports professor Rick Harrow inside the 1.3 trillion dollar business of sports

00:04with your Daily Numbers game. We're here in Columbia, South Carolina on the way to

00:07the Masters. It is the epicenter of women's basketball, but how about college

00:11basketball itself and NIL impact? Well John Calipari say it ain't so. Nobody

00:17expected him to leave Kentucky, but now he's Arkansas's guy. Why? Because they

00:22have a five to six million dollar NIL budget awaiting him, notwithstanding

00:29Kentucky's efforts to lure him and keep him, they didn't have anywhere near the

00:33NIL budget. So he was bringing on people every year because of his image and

00:38coaching them up. Now he can do it by paying NIL kids. Clearly, Bronny James

00:45was at a five or six million dollar figure NIL wise, that's another story, but

00:50Calipari now with a war chest and some history and leverage, look at NIL.

00:57Certainly what it's done in Arkansas.