How are British tourist habits changing?
As the Association of British Travel Agents report that the number of solo trip booking to places like Japan and the Amalfi Coast have increased threefold over the last decade, new research could be foreseeing a change in the holiday habits of those from the UK.
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00:00 So I had a look at which of our trips most solo travelers booked onto last year.
00:07 And it's a really big mix. So there were cultural trips in Jordan, Japan and Turkey.
00:13 And then also walking trips on the Amalfi Coast in Italy and in Madeira,
00:18 which is really become a big place for adventure in the last couple of years.
00:23 And then also Cycle Vietnam was very high. So there's almost no trend there.
00:28 It just tells us that people are looking, rabbit-holing through adventure holiday websites
00:34 and saying, "Right, wait a minute. This is the one that's caught my attention. I'm going to go for it."
00:38 According to Voyager Insurance, the top holiday destination for people from the UK
00:43 based on the number of travelers in 2022 was reportedly Spain, France, Italy and Greece.
00:49 Agilisys, a global provider of hospitality software solutions, also reported that this year
00:56 85% of UK travelers had changed holiday plans due to the cost of living crisis.
01:02 In this study, it was found that 44% of UK consumers agreed their leisure spending
01:08 had decreased in the last year, with two in five respondents claiming they had traveled less
01:13 as a personal strategy for tackling the cost of living crisis.
01:17 With this in mind, what do other trends suggest about how else the typical holiday is looking to change?
01:23 People maybe have seen somewhere in a book, in a TV or film or something in their lives
01:29 and they just thought, "I really want to cycle around Cuba," for instance.
01:34 And they don't need to then wait for their other half or their sister to do it with them.
01:38 They can just go for it. And also Three Quarters said it's nice not having to plan around
01:43 other people's annual leave and other people's plans.
01:47 Yeah, well, one of the things, interesting things that people said was that it gives them confidence
01:52 to take more risks generally in life. I think it feels like a bit of a risk, doesn't it?