Travel: Have Brits been discouraged from travelling to Spain?

Residents in Malaga have been protesting against mass tourism.

Transcript

00:00People are very aware that those classic holiday spots are very crowded now, aren't they?

00:12Millions of people have gone over the years, thousands of people descend and it's not really

00:16good for tourism or the place.

00:19Those cruise ships come in, thousands of people get off for a day and then they get back on

00:23and they don't really contribute to the local economy and they put the infrastructure of

00:28such a beautiful place under pressure.

00:30So I think people are a bit more aware of not going on that mass tourism way.

00:35We're definitely seeing a drift, sort of travelling in what we would call a bit of a lighter touch.

00:42Even despite the cost of living crisis, new Barclays data has found that Brits will spend

00:47around £178bn on memorable experiences this summer.

00:51But amid tightening budgets and protests against mass tourism in Spain, how are Britain's holiday

00:56habits changing?

00:58I think increasingly we're going to see two things, you know, destinations and you're

01:02seeing it very extremely in Spain, wanting to shut down some of that mass tourism that

01:08sort of overwhelms a place and you don't have a great experience and the locals don't have

01:12a great experience, to sort of more responsible travel where you maybe go less volume, you

01:18go a lighter touch way or you seek out less visited places but you do it in a way that's

01:24really immersive and full of experiences.

01:27So we are seeing that change and we're seeing countries really sort of react to that overwhelming

01:33sort of mass tourism that has been wonderful to grow economies in the past but now is creating

01:39issues with locals and sort of putting local infrastructure under pressure and not making

01:45it a great experience for everyone.

01:47So I think, you know, that sort of values driven travel is certainly coming to the fore.

01:52You know, people have a much more awareness of the impact of tourism for bad and for good.