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00:00 Your Highness, you mentioned these numbers,
00:03 18 billion Riyals in investments in the coming few years,
00:07 what is its impact on the local economy and also on the food sector
00:12 that you are working in, such as dairy and bakery and so on?
00:15 I am happy, in fact, that on behalf of my brothers,
00:21 members of the board of directors and Al-Mara'i company,
00:24 we are happy to announce the strategy of Al-Mara'i company for the next five years,
00:31 2024-2028, which will be, God willing,
00:37 more than 18 billion Saudi Riyals,
00:41 7 billion Riyals in the dairy sector,
00:46 5 billion Riyals in the main sectors, such as dairy, juices and bakeries,
00:55 4 billion Riyals for the development of the supply and sales chains,
01:01 which we support with our local and regional expansion plans,
01:06 1 billion Riyals for the entry into new sectors,
01:11 and 1 billion Riyals to enhance the company's innovation.
01:20 As we have seen, the announcement was clear,
01:24 and this is what we and our contributors are used to,
01:30 and we are also used to, even our consumers,
01:37 to see new and diverse investments with high quality.
01:42 Tell us about the pillars on which this strategy is based,
01:48 and what are your goals for the coming period?
01:52 We have all seen the vision of the Kingdom in 2030,
01:56 and we believe that this vision is in the context of huge investments,
02:05 unlike the previous investments, and this is one of the main things.
02:13 These investments will support the national economy and local content,
02:20 and the most important thing, in my opinion, is food security.
02:27 We consider ourselves an important part of the food security system in this country,
02:35 and in the markets we serve.
02:38 This is one of the important pillars.
02:42 Expansion in food industries and factories creates job opportunities in society,
02:55 and this is one of the most important things that the country will benefit from,
03:01 and the citizens will benefit from.
03:04 Usually, the pillars are always ahead of the rest,
03:08 both in terms of comfortable investments and future investments.
03:14 In your focus on foreign markets, we talked about expansion in this strategy,
03:20 and what are the markets that you aim to expand in, or are they new markets in the coming period?
03:28 Of course, we have the markets that we work in,
03:31 and we have a lot of experience in them now,
03:35 which are the Gulf countries, the Cooperation Council countries, Jordan and Egypt,
03:41 and also foreign markets that are under the radar, which we are looking at now,
03:50 and we are looking for opportunities to expand in them.
03:54 These are the new markets,
03:59 and of course, the pillars over the years have been born,
04:04 and they have a lot of experience, whether in the markets that we work in,
04:10 or in opening new markets and new outlets for expansion.
04:16 Usually, countries give you opportunities, and we look for opportunities,
04:22 but most of the time, countries that are close to the nature of the pillars are always closer to us.
04:29 We can say, for example, that some African countries are very interested in the Mirai radar,
04:38 and Iraq is one of the countries that we are looking at now.
04:47 You mentioned that some of these expansions are in the Iraqi market, and some in other markets.
04:53 Does this mean that the company will open new factories in these markets?
04:59 Opening factories or not opening factories depends on the opportunities that exist,
05:04 and it depends on the markets themselves.
05:09 It is very likely that we will find an opportunity in a particular country,
05:14 or an opportunity that we feel is attractive to us, in all aspects.
05:22 You know, sometimes economic issues govern you, and sometimes political issues govern you.
05:32 There are many things that govern you, so if these things happen,
05:36 the Mirai will always be ahead in these markets.
05:39 We all know that the Mirai company is one of the very strong companies.
05:45 Funding will be through the financial contributions of the company,
05:52 and also through the ways that are available to the company.
05:56 These are probably the ways to fund the company.