Sales of the new Nothing Phone 2a have already topped 100,000 just hours after it went on sale in signs the London-based smartphone designer has gained a major foothold in the market.The device, which retails at £319, was launched yesterday as a cheaper alternative to the higher-spec Nothing Phone 2 and aims to lure customers away from mid-market rivals and dominant industry players like Samsung in search of lower prices.
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00:00 [MUSIC]
00:10 Powerfully unique from the inside out.
00:16 [MUSIC]
00:35 Go further with a phone that gives you the power to do it all whilst using less.
00:41 [MUSIC]
00:46 Co-engineered with a focus on speed and efficiency,
00:50 Phone2A hosts a powerhouse, the MediaTek Dimensity 7200 Pro.
00:56 [MUSIC]
01:01 Together with our biggest battery to date, Phone2A lets you multitask to the max for up to two days straight,
01:08 Achieving a day's power in less than 20 minutes.
01:14 Capture life as it's happening with a 2x 50MP rear camera,
01:19 And a flawless 32MP front sensor.
01:23 Our powerful TrueLens engine uses advanced algorithms to preserve true-to-life details.
01:29 Take on any lighting with Ultra XDR,
01:32 Where multi-frame technology ensures a perfect display of highlights and shadowing.
01:37 When your subjects can't sit still, Motion Capture will do the work for you,
01:42 Or video every moment in stunning 4K with in-built stabilisation.
01:47 When the lights go down, Night Mode kicks in to illuminate and elevate your surroundings.
01:52 In more ways than one, this is not your average Android.
01:56 Through a unique identity, Nothing OS delivers a fast and smooth user experience.
02:03 Do more directly from your lock and home screens.
02:06 Go bold with colour and icons,
02:09 Personal touches that make sense to you.
02:12 Discover the Nothing widget library,
02:15 Little windows into your apps that let you do more from the surface.
02:19 All it takes is a quick glance or tap.
02:23 See your content come to life through Phone 2a's flexible AMOLED display.
02:29 Now brighter and more beautiful than ever,
02:32 With 120Hz refresh rate for ultra-fast and smooth screen interactions.
02:39 Meet the Glyph interface,
02:41 Where key information is delivered via customisable light patterns and sounds.
02:50 Turn up the focus with a sensual Glyph notification.
02:53 If it's important, we'll keep a light on.
02:59 Doubling as a timer, the Glyph interface allows you to stay on track of everything,
03:05 From the progress of your food delivery,
03:07 To when the camera is about to take the winning shot.
03:10 A true force of nature.
03:13 Phone 2a achieves our lowest ever carbon footprint in a smartphone.
03:20 Powerfully unique.
03:22 Phone 2a.
03:24 [Music]
03:27 [BLANK_AUDIO]