Nadi Arena (7/3/24)
Category
🥇
SportsTranscript
00:00 There is an extraordinary difference between the second season of Liga Malaysia and Astro as a broadcasting team.
00:07 The chairman of the executive board of Astro, Ewan Smith, said that this was due to the increase in the number of viewers who watched the Astro Go and Suka recordings.
00:17 We have been delighted with the first season that we've had of Liga Malaysia.
00:22 I mean, look, we've had nine million viewers across the set-top box channel.
00:28 On Astro Go, we've recorded something like 106 million minutes.
00:33 On Suka, which is our other platform, we've recorded 96 million minutes.
00:38 Just an extraordinary amount of passion, engagement, interest around the products.
00:43 And we really think we're helping the MFL with Liga Malaysia, really raise the quality of the game.
00:49 And we've seen that in the engagement scores, but also, you know, the other things that we're hearing about, which is attendances up at grounds, etc.
00:55 So the second year is all about building on that.
00:58 So it's more player access. It's more interviews. It's more shoulder programming that talks about it's more getting the passion and things up.
01:06 We even, for this next season, on Stadium Astro, we're going to have some games up there to really just get an immersive experience for the fans
01:13 and really help Liga Malaysia drive this beautiful league in this beautiful country.
01:18 In the final of the Malaysian Cup, between JDT and Terengganu, the highest number of viewers, 2.6 million viewers,
01:27 in addition to the action of Babit Khan Harimah Malaya, received an unexpected welcome.
01:31 On that day, the initiative to continue the campaign of serving the community for our future,
01:36 clearly shows Astro's concern for the environment.
01:39 Considering the Liga Cup is about to open, one CSR activity involving delivery and football has been postponed to Thursday.
01:48 This morning's all about having a lot of fun, really.
01:52 You know, Astro's always known as a home of sports and our first season of Liga Malaysia was fantastic.
01:58 And increasingly, we're promoting, you know, education, awareness, activation of climate change matters through our ESG initiative.
02:08 So we have on one hand, we have the Rimba Kita initiative, on the other hand, we have Liga Malaysia.
02:12 What better way to combine those two things together?
02:15 So the guys have been out, our pundits, our sports team, our ESG team have all been out together this morning doing a crazy, silly scavenger hunt.
02:24 Silly games, silly prizes, silly videos. What's the point?
02:27 Raise awareness, raise education, raise understanding of climate change issues across Malaysia.